KFC France Teams Up with French Football Federation as Official Sponsor

Sep 8, 2014

Monday, September 8, 2014

The 2014 French National Football Team KFC France unveiled a four-year sponsorship of the French National Football Team on September 4th as millions watched the French National Football Team play Spain in France’s largest stadium.

This is the first major national sports sponsorship for KFC France. The partnership creates the opportunity to enhance communications from the brand, in efforts to strengthen its relationship with French consumers.

As official sponsor of the FFF, KFC will support the French National Football, Young Talent and Women’s Teams. The sponsorship will also create exposure during global football events over the next several years.

In addition, KFC will support amateur football, opening the door for grassroots initiatives to connect with fans on a local level. General Manager Frederic Levacher said the KFC-FFF pairing was a natural fit given both share a commitment to excellence, teamwork and fun social interaction.

In addition, KFC will support amateur football, opening the door for grassroots initiatives to connect with fans on a local level. General Manager Frederic Levacher said the KFC-FFF pairing was a natural fit given both share a commitment to excellence, teamwork and fun social interaction.

FFF and KFC logos