Yum! Brands Inc., based in Louisville, Kentucky, is the world’s largest restaurant company in terms of system restaurants with more than 35,000 restaurants in more than 110 countries and territories. Four of the company’s restaurant brands – KFC, Pizza Hut, Taco Bell and Long John Silver’s – are the global leaders of the chicken, pizza, Mexican-style food and quick-service seafood categories respectively. A&W Restaurants is the longest running quick-service franchise chain in America.
Yum! Brands is the worldwide leader in multibranding, which offers consumers more choice and convenience at one restaurant location from a combination of KFC, Taco Bell, Pizza Hut, A&W or Long John Silver’s brands. The company and its franchisees today operate more than 3,800 multibrand restaurants worldwide.
Outside the United States in 2007, the Yum! Brands’ system opened about three new restaurants each day of the year, making it one of the fastest growing retailers in the world.
Yum! Brands Key Growth Strategies
Yum! is building a vibrant global business by focusing on key growth strategies: building dominant restaurant brands in China, driving profitable international expansion, improving U.S. brand positions and returns, and drive high ROIC and strong shareholder payout.
History
In October of 1997, PepsiCo, owner and franchisor of KFC, Pizza Hut and Taco Bell, spun-off the restaurant brands thereby forming Tricon Global Restaurants, Inc., an independent, publicly-owned company and the world’s largest restaurant company in terms of system units.
In 2002, Tricon Global Restaurants, Inc., changed its name to Yum! Brands, Inc., after acquiring the Long John Silver's and A&W All-American Food brands and to reflect its expanding portfolio of brands, ticker symbol on the New York Stock Exchange (NYSE: YUM), people-first culture, and passion to put a YUM! on people's faces around the world.
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