FREQUENTLY ASKED QUESTIONS

1. About Yum! Brands
2. Franchising
3. Financial Information
4. Transfer Agent
5. Shareholder Information

About Yum! Brands

Yum! Brands, Inc., (NYSE: YUM), based in Louisville, Kentucky, is one of the world’s largest restaurant companies with over 40,000 restaurants in more than 125 countries and territories. Yum! Brands is ranked #216 on the FORTUNE 500 list with revenues of more than $13 billion and in 2014 was named among the 100 Best Corporate Citizens by Corporate Responsibility Magazine. Our restaurant brands – KFC®, Pizza Hut® and Taco Bell® – are the global leaders of the chicken, pizza and Mexican-style food categories.

Since our spin-off from PepsiCo in 1997, Yum! Brands has become a truly global company going from approximately 20 percent of profits coming from outside the U.S. to almost 70 percent in 2013. We’re a leader in international retail development, opening on average over five new restaurants per day outside the U.S. in 2012.

Yum! Brands has a portfolio of brands with leadership positions in China and other emerging markets, with a long runway for growth. We’re proud to be the worldwide leader in emerging markets with more than 14,000 restaurants, nearly twice as many as the nearest competition. With only 2 restaurants per million people in the top 10 emerging markets, compared to 58 restaurants per million in the U.S., we are on the ground floor of global growth.

We’re excited about the future and we’re building a vibrant global business by focusing on three key business strategies:

  • Build powerful brands through superior marketing, breakthrough innovation and compelling value with a foundation built on winning food and world class operations.
  • Drive aggressive unit expansion everywhere, especially in emerging markets, and build leading brands in every significant category in China and India.
  • Create industry-leading returns through franchising and disciplined use of capital and maximize long-term shareholder value.

With our recent announcement to combine our Yum! Restaurants International (YRI) and U.S. individual divisions for KFC, Pizza Hut and Taco Bell, effective January 1, 2014, we are well positioned to more aggressively accelerate growth in the years ahead. Yum! Restaurants China and Yum! Restaurants India remain separate divisions given their strategic importance and enormous growth potential. We remain focused on the three keys to driving shareholder value: new-unit development, same-store sales growth and generating high returns on invested capital.

Importantly, we’re extremely proud of our 1.5 million associates around the globe and the unique culture we’ve built, one that’s filled with energy, opportunity, and fun. We believe in our people, trust in their positive intentions, encourage ideas from everyone, and have actively developed a workforce that is diverse in style and background. Yum! Brands is a place where anyone can, and does, make a difference.

Investment News

  • November 20, 2014 – Yum! Brands Inc. Announces Authorization of up to $1 Billion in Share Repurchases and Declares Quarterly Dividend of $0.41 per Share Requires Acrobat Reader
  • October 7, 2014 – Yum! Brands Reports Third-Quarter EPS Growth of 3%, Excluding Special Items; Soft China Sales Reduce 2014 Full-Year EPS Expectations Requires Acrobat Reader
  • September 10, 2014 – Yum! Brands, Inc. Announces 11% Increase in Quarterly Dividend, Marking Tenth Consecutive Double-Digit Percentage Increase Requires Acrobat Reader
  • July 16, 2014 – Yum! Brands Reports Second-Quarter EPS Growth of 30%, Excluding Special Items; China Division System Sales Increased 21% with Operating Profit Growth of 188%; Yum! Reaffirms Full-Year Guidance of at least 20% EPS Growth Requires Acrobat Reader

How long has the company been in business?
Yum! Brands has been one of the world’s largest restaurant companies since 1997 after KFC, Pizza Hut and Taco Bell spun-off from PepsiCo.

Spin-Off from PepsiCo Tax Basis Information
Download printable version. (.pdf/15.2K)

What year did each of the restaurant companies start?
KFC, 1952
Pizza Hut, 1958
Taco Bell, 1962

Who is the independent auditing firm for Yum! Brands Inc.?
KPMG LLP
400 West Market Street, Suite 2600
Louisville, KY 40202

When does Yum! Brands’ fiscal year end?
The company’s fiscal year is based on a 52-week fiscal year and typically ends in the latter half of December.

What are Yum! Brands’ SIC (Standard Industrial Classification) and CUSIP (Committee on Uniform Security Identification Procedures) numbers?
SIC: 551112/CUSIP Number: 988498101
Please note that CUSIP Numbers reflect the alphabetical listing of companies; therefore, the CUSIP for Yum! Brands is different from that of the company's former name, Tricon Global Restaurants.

How can I request an annual report or other investor information?
Call Yum! Investor Relations at 888/298-6986 or complete an online request by clicking here.

Can you provide a list of all Yum! Brands’ U.S. restaurants with their unit numbers?
Researching public phone books and online Restaurant Locators on each restaurant brand's Web site will help you find our restaurants.

Franchising

How can I get franchise information?
Visit www.yum.com/franchising for more information or call 866/298-6986 for franchise information.

Financial Information

What does the term same-store sales mean?

Same-store sales are the results of restaurants that have been open one year or more. As of October 12, 2006, Yum! Brands no longer reports period sales results but continues to report sales results quarterly.

Why did Yum! Brands decide to stop reporting period sales?
The company believes that quarterly results are more indicative of performance and the value added to shareholders.

Where can I find same-store sales information for Yum! Brands restaurants?
This information can be accessed online by clicking here.

Are Income Statement line items (i.e., operating profit, margin, revenue, and the like) disclosed for each restaurant company?
The Yum! system includes four divisions: China, Yum! Restaurants International, U.S. and India.

Due to the size, unique strength and importance of China and India, we made them separate divisions in 2005 and 2012 respectively.

Information that is publicly disclosed by brand is included in the Company's Forms 10-Q and 10-K and annual reports, which can be accessed online by clicking here.

Transfer Agent

What is a transfer agent?
A transfer agent is an agency employed by a publicly traded company that maintains records of shareholders (except those whose shares are held by a broker), resolves questions concerning certificates, and effects trades on behalf of shareholders.

Who is the transfer agent for Yum! Brands?
American Stock Transfer & Trust Company, New York, New York.

How can I contact American Stock Transfer & Trust Company?
1. Call the toll-free number: 888/439-4986
2. Send an instant message to AST’s customer representatives at www.amstock.com. Click on “Contact Us” at the top of the page. Click on the green button “Click here for live help.” Someone will respond to your message immediately.

Yum! Brands Common Stock Shareholder Information

How can I find a quote for Yum! Brands’ common stock?
The ticker symbol for Yum! Brands is YUM. You can see a scrolling indicator of current YUM share prices (delayed 20 minutes) at www.yum.com/investors. To get a price for YUM on a particular date, click here to view historical prices.

How did I become a YUM shareholder and not know it?
If you owned PepsiCo stock in 1997, you acquired shares of YUM from the spin-off. You received one share of YUM for every 10 shares of PepsiCo you owned. Whole shares were issued, and partial shares were paid in cash in lieu of shares.

How can I compute the cost basis for my stock acquired from the spin-off?
You can contact Yum! Brands Investor Relations for a copy of the letter PepsiCo sent to shareholders at spin-off, or you can find the letter online by clicking here. This letter gives you specific information to help you compute the cost basis of your YUM holdings.

What should I do with my Tricon Global Restaurants stock certificate?
Certificates issued in the name of Tricon Global Restaurants are valid and reflect your YUM ownership for as long as you hold them. You do not have to replace them with Yum! Brands certificates.

How can I replace a lost certificate?
Contact American Stock Transfer & Trust Company to replace the certificate. Please note, the security replacement fee is 2 percent of the market value of the shares plus $25 administrative fee. The minimum total fee is $40. No fee is charged for reporting the nonreceipt of a certificate within six months of AST's mailing.

How can I get information about my YUM stock account?
Call AST at 888/439-4986 or access your account online at www.amstock.com. Click on “Shareholder Account Access” and insert your account number and your Social Security Number. You can complete most transactions online.

How can I change my address on my Yum! Brands account?
Contact AST to request that your address be changed or access your account online and change it. Please allow 24 hours for the change to be processed.

Can I buy shares directly from Yum! Brands?
You can purchase shares directly from the company through AST. The fee is minimal ($2.50 transaction fee plus 10¢ a share per purchase), and you can make optional cash purchases or set up regular automatic withdrawals from either a saving or checking account. The minimum initial purchase is $250.

Has YUM common stock split?
Yes. YUM shares split two for one June 18, 2002, and began trading on a split-adjusted basis that date. Shareholders received double the shares they owned prior to the record date of the split, June 6, 2002.

May 17, 2007, Yum! Brands' Board of Directors announced the company's second two-for-one split for shareholders of record as of June 1, 2007. Shareholders received double the shares they owned on June 26, 2007, the payable date. YUM share began trading on a split-adjusted basis June 27, 2007.

Does Yum! Brands pay a dividend?
Yes. Yum! Brands Inc. began paying a quarterly dividend in 2004. The first dividend was distributed August 6, 2004, to shareholders of record July 16, 2004. View Yum! Brands' dividend history.

What is the dividend payment date?
The date on which dividends are payable as determined by the company's board of directors.

What is the dividend record date?
The date on which shareholders must be shareholders to receive dividends on their shares. Generally, the dividend record date is three weeks prior to the dividend payment date.

What is the ex-dividend date?
A date prior to the dividend record date, based on industry regulations, necessary to allow for the settlement of securities traded through a broker by the dividend record date. Stock purchased from a broker after the ex-dividend date is not entitled to the succeeding dividend. Generally, the ex-dividend date is two business days prior to the dividend record date.

Why was the May dividend distribution changed to March 30 in 2007?
By law, dividends must be distributed within 120 days of the date the dividend was approved and declared.

On December 5, 2006, the Yum! Brands Board of Directors approved doubling the company's quarterly dividend (15 cents per share at that time). Accordingly, the board declared a dividend of 30 cents per common share, payable March 30, 2007, to shareholders of record as of March 9, 2007.

March 30 is within 120 days of the declaration date. This March distribution takes the place of the regular distribution in May for 2007 only.

Does Yum! Brands have a DRIP (dividend reinvestment plan)?
Yes. Contact AST to enroll in either full or partial dividend reinvestment.

How can I get a duplicate Form 1099?
Contact AST for a duplicate Form 1099, or print a duplicate from your account information at www.amstock.com. You will need your account number and your Social Security Number.

Why did I not receive a Form 1099 even though I received dividends from YUM last year?
By law, if your dividends total less than $10 in any given calendar year, no tax is withheld, and you have no tax liability for those dividends.

How can I sell my YUM shares?
Contact AST and request that your shares be sold or complete the transaction online at www.amstock.com.

If a certificate has been issued for your shares, it must be surrendered to complete the transaction. Certificates are negotiable securities and should be sent to AST by some traceable means. The correct mailing address is
American Stock Transfer & Trust Company
Operations Center
6201 15th Avenue
Brooklyn, NY 11219

What is escheated/abandoned property?
Escheated property (assets of any kind) refers to that which is transferred to state government because a person has failed to claim that property or died without a will or an heir to his or her estate.

Abandoned (unclaimed) property is that which is transferred (escheated) to the state due to failure of the owner to claim the property (shares of common stock and dividends) within a specified period of time.

Why have my shares or dividends or both been turned over to the state?
All states have adopted abandoned property laws that require our transfer agent, on behalf of Yum! Brands, to escheat to the owner's respective state all unclaimed holdings and outstanding cash dividends after a certain period of time.

Note: Property may be declared abandoned and therefore escheated if a shareholder's address is incorrect and results in mailed materials being returned to the transfer agent as "undeliverable" or "addressee unknown." To update your address, contact AST at 888/439-4986.

How can I have my annual report and proxy statement and proxy card sent to me electronically rather than by mail?
To confirm you want your annual mailing to be sent to you electronically, contact AST by phone (888/439-4986), or access your account online at www.amstock.com.

Online access requires your Social Security Number and your 10-digit AST Account Number. Your AST Account Number can be provided by calling 888/439-4986 or 888/298-6986.

When and where is Yum! Brands’ next shareholders’ meeting?
This meeting will take place at the Yum! Brands Restaurant Support Center in Louisville, Kentucky. The date for the 2014 meeting has not been determined.