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Yum! Brands Inc., based in Louisville, Ky., is the world’s largest restaurant company in terms of system restaurants with more than 35,000 restaurants in more than 110 countries and territories. Four of the company’s restaurant brands – KFC, Pizza Hut, Taco Bell and Long John Silver’s – are the global leaders of the chicken, pizza, Mexican-style food and quick-service seafood categories respectively. A&W Restaurants is the longest running quick-service franchise chain in America.
Yum! Brands is the worldwide leader in multibranding, offering consumers more choice and convenience at one restaurant location from a combination of KFC, Taco Bell, Pizza Hut, A&W or Long John Silver’s brands. The company and its franchisees today operate more than 3,900 multibrand restaurants worldwide.
Outside the United States in 2007, the Yum! Brands’ system opened about three new restaurants each day of the year, making it one of the fastest growing retailers in the world.
A&W Restaurants, Inc.
A&W Restaurants, Inc., based in Louisville, Ky., is the longest running quick service franchise chain in America. Since 1919, A&W® All-American Food® has been serving a signature frosty mug root beer float and All-American pure-beef hamburgers and hot dogs. There are approximately 400 A&W All-American Food outlets in the U.S., more than 240 outlets outside the U.S. in 10 countries, and 640 additional points of distribution at Yum! Brands multibrand restaurants.
A&W is an American icon in the quick-service restaurant industry. It began shortly after Roy Allen came up with a secret concoction of herbs, spices, barks and berries. He unveiled the special elixir when he opened the first root beer stand in Lodi, California, in 1919 during a parade.
Allen saw the reaction of the crowd to his product and knew immediately that he had something marketable. He soon expanded his business with a second root beer stand in Sacramento. It was there that what is thought to be the nation's first "drive-in" opened with servers who would bring food outside for curb service.
In 1922, Allen took on a partner, Frank Wright, and the two combined their initials -- "A" for Allen and "W" for Wright -- and formally named the beverage A&W Root Beer®. In 1924, after having expanded the business beyond California into Texas and Utah, Mr. Allen bought Mr. Wright's share of the business and began to actively pursue franchise sales.
As the chain grew over the years, the important things remained constant - the signature frosty mug root beer floats and All-American pure-beef hamburgers and hot dogs that made A&W famous. Thanks to menu items such as root beer floats and chili cheese fries, A&W All-American Food is known for making hometown American food favorites fun.
In May of 2002, Yum! Brands (then known as Tricon Global Restaurants, Inc.) acquired Long John Silver's and A&W Restaurants to accelerate the Company's multibranding strategy and drive global growth by offering consumers two brands and more choice in one restaurant. The Company changed its name to Yum! Brands, Inc. from Tricon Global Restaurants, Inc., to reflect its expanding portfolio of brands and its ticker symbol on the New York Stock Exchange (NYSE: YUM).
KFC Corporation
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™ and Colonel's Crispy Strips® and Honey BBQ Wings® with home-style sides and freshly made chicken sandwiches. Since its founding by Colonel Harland Sanders in 1952, KFC has been serving customers delicious, already-prepared complete family meals at affordable prices. There are over 14,000 KFC outlets in 102 countries and territories around the world.
KFC was founded in Corbin, Ky., by Colonel Sanders, an early developer of the quick-service food business and a pioneer of the restaurant franchise concept. Colonel Sanders began franchising his chicken business at the age of 65.
In 1939, Colonel Sanders perfected his secret blend of 11 herbs and spices and his innovative pressure cooking technique. He traveled across the United States by car from restaurant to restaurant, cooking batches of chicken for restaurant owners.
Building on a foundation of family-orientation, quick service, high-quality food, and affordable prices, the Colonel signed up his first franchisee, Pete Harman, in 1952. Soon after, Colonel Sanders created the restaurant franchise concept and quickly expanded throughout the United States.
By 1964, Colonel Sanders had more than 600 franchised outlets for his chicken in the United States and Canada. That year, a group of investors bought KFC and is credited with growing the chain to its segment dominance. PepsiCo, Inc. acquired the company in 1986 and in 1991 Kentucky Fried Chicken switched to KFC as its official identifier.
In October of 1997, PepsiCo spun-off KFC, Pizza Hut and Taco Bell thereby forming Tricon Global Restaurants Inc., the world's largest restaurant company in terms of system units.
In May of 2002, Tricon Global Restaurants, Inc. acquired Long John Silver's and A&W Restaurants to accelerate the Company's multibranding strategy and drive global growth by offering consumers two brands and more choice in one restaurant. The Company changed its name to Yum! Brands, Inc. from Tricon Global Restaurants, Inc., to reflect its expanding portfolio of brands and its ticker symbol on the New York Stock Exchange (NYSE: YUM).
Long John Silver's, Inc.
Long John Silver's, Inc. based in Louisville, Ky., is the world's most popular quick-service seafood chain, specializing in batter-dipped fish, chicken, shrimp and hushpuppies. Today, there are more than 1,100 Long John Silver's® restaurants worldwide, and over 400 additional points of distribution in multibrand restaurants.
Long John Silver's concept was developed in 1968 in response to growing consumer demand for quick-service seafood. Inspired by the well-known character of the same name from Robert Louis Stevenson's classic novel Treasure Island, Long John Silver's opened its first seafood and shrimp restaurant in 1969 called Long John Silver's Fish 'n' Chips.
In May of 2002, Tricon Global Restaurants, Inc. acquired Long John Silver's and A&W Restaurants to accelerate the Company's multibranding strategy and drive global growth by offering consumers two brands and more choice in one restaurant. The Company changed its name to Yum! Brands, Inc. from Tricon Global Restaurants, Inc., to reflect its expanding portfolio of brands and its ticker symbol on the New York Stock Exchange (NYSE: YUM).
Pizza Hut, Inc.
Pizza Hut, Inc., based in Dallas, Texas, is the world's largest pizza restaurant company specializing in Pan Pizza, Thin 'N Crispy® pizza, Hand-Tossed Style Pizza and Stuffed Crust Pizza. There are more than 7,500 restaurants in the United States and approximately 5,200 restaurants in more than 90 countries and territories around the world. The company is the recognized leader in the pizza category.
The legacy of Pizza Hut began in 1958, when two college students from Wichita, Kansas, were approached by a family friend with the idea of opening a pizza parlor. Although the concept was relatively new to many Americans at that time, the two brothers quickly saw the potential of this new enterprise.
After borrowing $600 from their mother, they purchased some second-hand equipment and rented a small building on a busy intersection in their hometown. The result of their entrepreneurial efforts was the first Pizza Hut restaurant and the foundation for what would become the largest and most successful pizza restaurant chain in the world.
During the past four decades, Pizza Hut has built a reputation for excellence that has earned the respect of consumers and industry experts alike. Building the leading pizza company has required innovation, a commitment to quality and a dedication to service and value. Equally as important, the qualities of entrepreneurship, growth and leadership have characterized the Pizza Hut business through nearly 50 years of success.
Following the opening of the first international restaurant in Canada in 1968, Pizza Hut restaurants quickly appeared in Mexico, Australia, Europe, the Far East and Africa.
PepsiCo, Inc. acquired Pizza Hut in 1977.
In October of 1997, PepsiCo spun-off KFC, Pizza Hut and Taco Bell thereby forming Tricon Global Restaurants Inc., the world's largest restaurant company in terms of system units.
In May of 2002, Tricon Global Restaurants, Inc. acquired Long John Silver's and A&W Restaurants to accelerate the Company's multibranding strategy and drive global growth by offering consumers two brands and more choice in one restaurant. The Company changed its name to Yum! Brands, Inc. from Tricon Global Restaurants, Inc., to reflect its expanding portfolio of brands and its ticker symbol on the New York Stock Exchange (NYSE: YUM).
WingStreet
The WingStreet brand was created in 2003 as a delivery-based wing chain and continues to expand its presence within Pizza Hut® restaurants across the country. The company currently has more than 1,000 locations in the United States, Australia and Canada. WingStreet offers eight intense flavors of sauce in three wing varieties: bone-in, bone-out or traditional style. Additionally, customers can order WingStreet Taters, cheese sticks and apple pies, as well as Pizza Hut pizza.
WingStreet, the world’s largest delivery wing chain is a subsidiary of Yum! Brands, Inc. (NYSE: YUM)
Taco Bell Corp.
Taco Bell Corp., based in Irvine, Calif., is the nation’s leading Mexican-style quick-service restaurant chain serving tacos, burritos, signature Quesadillas, Border Bowls®, nachos and other specialty items. Today, Taco Bell serves more than 35 million consumers each week in more than 5,500 restaurants in the U.S.
In 1952, before Glen Bell opened his first Taco Bell, he started out with what is believed to be the first stand-alone, take-out food operation in the United States. He called it Bell’s Drive-In, and it served hamburgers and hot dogs to Southern California residents. However, when Bell decided he wanted to add Mexican fare to his menu, he realized that he would need to develop a convenient way to serve items such as tacos in a take-out environment. He began experimenting with the drive-through concept. Once he perfected his taco shell recipe, taco sauces and the convenient drive-through concept, he was ready to introduce the tastes and textures of Mexican food to mainstream America.
Between 1954 and 1955, Bell and a fellow business partner built three drive-through taco stands in Southern California called Taco Tias. Since Bell’s partner was not in favor of expanding the Taco Tias into Los Angeles, Bell sold his interest in the taco stands. In 1958, Bell and a new group of business partners opened El Tacos in the Long Beach area. While El Tacos expanded throughout California and was extremely profitable, Bell sold his share of the business to his partners because he was ready to start his own venture.
Taco Bell became a reality in 1962 when Glen Bell opened his first restaurant in Downey, California. He followed with eight small Taco Bell units in the Long Beach, Paramount and Los Angeles areas. From there, he expanded his restaurant chain and sold the first Taco Bell franchise in 1964.
In 1978, Bell sold his 868 Taco Bell restaurants to PepsiCo.
In October of 1997, PepsiCo spun-off KFC, Pizza Hut and Taco Bell thereby forming Tricon Global Restaurants Inc., the world’s largest restaurant company in terms of system units.
In May of 2002, Tricon Global Restaurants, Inc. acquired Long John Silver's and A&W Restaurants to accelerate the Company's multibranding strategy and drive global growth by offering consumers two brands and more choice in one restaurant. The Company changed its name to Yum! Brands, Inc. from Tricon Global Restaurants, Inc., to reflect its expanding portfolio of brands and its ticker symbol on the New York Stock Exchange (NYSE: YUM).

Yum! Brands' Key Growth Strategies
Yum! is building a vibrant global business by focusing on key growth strategies:
- Building dominant restaurant brands in China
- Driving profitable international expansion
- Improving U.S. brand positions and returns
- Driving high ROIC and strong shareholder payout
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