The Pizza Hut story mirrors the story of pizza itself. In the 40 years since Pizza Hut was founded in 1958, we’ve helped transform pizza from an ethnic specialty into the #1 Food in America. In doing so, Pizza Hut has become one of the great American brands and a dynamic market leader. In 1998, for our 40th birthday, our customers gave us the best possible present of all — the highest monthly average restaurant sales in our history! Our sales even beat last year’s highly successful launch of The Edge Pizza in the same time period.

Needless to say, 1998 was a great year at Pizza Hut. What’s driving this success? Simple. As we say in our advertising, we have “The Best Pizzas Under One Roof.” In partnership with our franchisees, we’re making that promise come to life by focusing on product quality, innovation, great service, careful financial and asset management and by building a true restaurant culture.

With more abundant and better quality toppings, our investment in product improvements is paying off — big time. Over the past three years, our customers rated us at an all-time high for product quality.

Pizza Hut’s tradition of product innovation continued in 1998 with the launch of The Sicilian Pizza and the relaunch of our Stuffed Crust Pizza. Both drove sales, resulting in six consecutive quarters of same store sales increases. And our Pan Pizza continues to be the country’s best selling pizza, proving once again that Pizza Hut is America’s favorite pizza restaurant.

         

We’ve also made a determined effort to streamline our portfolio, eliminating many poor locations. The combination of extraordinary same store sales increases and a healthier portfolio, led to significantly improved margins, even at a time of historically high cheese prices and significant product investment.

For Pizza Hut, 1998 was great and the future looks strong: great new products, great promotions, great operations and, in partnership with our franchisees, great new assets. We just can’t wait.

 



Aylwin Lewis
(left)
Chief Operating Officer

Mike Rawlings (right)
President & Chief Concept Officer