International Literacy Day: Pizza Hut’s BOOK IT! Program Ignites a Love for Reading
September 8, 2017
For more than 30 years, the Pizza Hut BOOK IT! Program has inspired a love for reading in children across the United States. This year, the program will reach 14 million kids in 620,000 classrooms nationwide.
Since the BOOK IT! Program’s inception in 1984, its mission has been simple: encourage children to read.
The program, which runs from October through March, allows teachers to set reading goals for their students each month. Students who meet their monthly goal are rewarded with a certificate for a free, one-topping Personal Pan Pizza and Reading Journal from Pizza Hut. The program prides itself on being simple, flexible and fun. Best of all, enrollment in the BOOK IT! Program is free.
BOOK IT! is entering its second year partnering with award-winning children’s author Kate DiCamillo. DiCamillo uses her platform as a world-renowned writer to encourage children to find the joy in reading.
“Kate embodies the same passion for reading that is palpable across every level of the BOOK IT! Program – from the students and teachers in the classroom to Pizza Hut leadership to the restaurant team members who get to help students celebrate their reading achievement,” says Natasha Collins, manager, Pizza Hut BOOK IT! Program. “To partner with an award-winning author of Kate’s caliber is not only a testament to the esteemed status of BOOK IT! but also to Kate’s true commitment to instilling a love of reading in young people.”