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Yum! Brands, Taco Bell, Pizza Hut and KFC Launch Annual World Hunger Relief Effort with Campaign Spokesperson and New World Food Programme Ambassador, Christina Aguilera
Aguilera Spotlights Visit to WFP Relief Mission in Haiti and Urges Others to Join Her Help 1 Billion Hungry People by Going to www.FromHungerToHope.com
LOUISVILLE, KY, September 23, 2010 – Yum! Brands (NYSE: YUM) announced today the launch of World Hunger Relief featuring global spokesperson and new World Food Programme (WFP) Ambassador Against Hunger, Christina Aguilera. According to the United Nations, there are approximately 1 billion people around the world who are hungry today.
World Hunger Relief is the world’s largest private sector hunger relief effort, spanning 110 countries, 37,000 KFC, Pizza Hut, Taco Bell, Long John Silver’s and A&W All–American Food restaurants and more than 1 million employees and franchise associates. The campaign raises awareness, volunteerism and funds for WFP and other hunger relief agencies.
Aguilera raises awareness of the hunger issue by appearing in new World Hunger Relief restaurant posters, including a never–seen–before photo of her in Haiti, with the quote, “Together, we have the power to save lives and go from hunger to hope.” Aguilera also appears in a global PSA where the multi–Grammy Award winning pop superstar sings Beautiful to raise money for hunger relief as well as online efforts, including the campaign’s website, FromHungertoHope.com.
Aguilera was appointed “Ambassador Against Hunger” for WFP this year and traveled with the organization to Haiti where she toured the quake–stricken country with WFP aid workers and spent time with mothers and children after the January earthquake. She visited schools and helped serve meals to children receiving food through WFP school meal programs.
“I saw the faces of hungry children in Haiti and in Guatemala on field trips with the World Food Programme and it was heartbreaking,” said Aguilera. “As a mother, I know how critical the right foods at the right time are for kids and that’s why I am so passionate about fighting hunger and lending my voice to the World Hunger Relief effort. My goal for World Hunger Relief is to inspire as many people as possible to donate to the cause and move millions of people from hunger to hope,” added Aguilera.
Aguilera’s participation in Yum! Brands’ World Hunger Relief effort last year helped raise a record–breaking $22.5 million for WFP and other hunger relief agencies, helping to provide 90 million meals to hungry people in remote corners of the world. Earlier this year, Aguilera appeared in a global PSA underwritten by the Yum! Brands Foundation to help WFP Haiti relief efforts. She also traveled to Guatemala last year to see WFP’s maternal/child health programs and was honored at Variety’s Power of Women luncheon for her work with World Hunger Relief.
There are approximately 1 billion hungry people around the world today. Hunger and malnutrition are the number one risk to health worldwide – greater than AIDS, malaria and tuberculosis combined. Among the key causes of hunger are natural disasters, conflict, poverty, poor agricultural infrastructure and over–exploitation of the environment. Recently, financial and economic crises have pushed more people into hunger.
“With about 1 billion people going hungry around the world today, this critical issue must be addressed,” said David Novak, Chairman and CEO, Yum! Brands, Inc. “As the world’s largest restaurant company, we believe it is our responsibility to do everything we can to find a meaningful solution such as building awareness, inspiring volunteerism and raising money,” said Novak.
Novak, Company presidents from Taco Bell, Pizza Hut, KFC, Yum! Restaurants International and other senior executives and franchise leaders traveled to Nicaragua to see WFP’s relief efforts in the country. As the second poorest country in the Latin America and Caribbean region, Nicaragua is one of many recipients of funds raised through World Hunger Relief.
“Everyone can play a critical part in the fight against global hunger – if each person makes just a small contribution, we can keep hunger on the run,” said Josette Sheeran, Executive Director of WFP, adding that “Yum!’s World Hunger Relief campaign is living proof of the impact individuals and companies can have on global hunger.”
Consumers can visit FromHungertoHope.com or donate in the restaurants (no purchase necessary – see calendar below for dates that each brand’s participating restaurants begin their in–store campaign). Yum! is also selling World Hunger Relief merchandise for the first time on the campaign’s website with 100 percent of the proceeds going directly to WFP. Merchandise includes special edition World Hunger Relief reusable Snack Happened™ snack bags from Itzy Ritzy®. Every U.S. dollar raised will go directly towards WFP’s operations to fight hunger around the world. One U.S. dollar provides four meals for hungry children at school.
Yum! plans to generate the equivalent of nearly $50 million in awareness of the hunger issue through a PSA, advertising, public relations, web–based communications and in–restaurant posters. The Company’s employees and franchisees will be volunteering their time around the globe at hunger relief agencies, food banks, soup kitchens and launching fundraisers.
As an extension of its World Hunger Relief efforts, Yum! Brands Foundation is underwriting the ‘Muhammad Ali Center Peace Gardens’ to teach children in underprivileged areas how to grow food with plants from different countries, feed themselves and others in need while embracing diverse cultures and nutrition. Yum! Brands Foundation is providing educational tools and materials including a free, downloadable curriculum guide translated into six languages and $100,000 in grants to build gardens in underprivileged schools around the world over the next four years.
Global humanitarian and sports icon, Muhammad Ali and his wife Lonnie, joined nearly 600 school children at John F. Kennedy Montessori Elementary School in Louisville, Ky., to celebrate the launch of ‘Muhammad Ali Center Peace Gardens’ on United Nations International Day of Peace. Educators around the world will now be able to access the ‘Muhammad Ali Center Peace Gardens’ model program – named for Ali and his international center – including a free downloadable teacher curriculum guide and grant application forms by visiting: www.alicenter.org, www.yum.com, www.mypeacegarden.com, www.garden.org.
In the past three years, World Hunger Relief has raised nearly $60 million for WFP and other hunger relief organizations and is helping to provide approximately 250 million meals, saving the lives of millions of people in remote corners of the world. More than 1 million of the Company’s employees, franchisees and their families have volunteered more than 15 million hours to aid hunger relief efforts in communities worldwide. Earlier this year, WFP named Yum! Brands Private Sector Partner of the Year for the Company’s global effort.
For more than ten years, the Company has also donated more than $60 million of prepared food annually to the underprivileged in the United States. Since the Company went public in 1997, it has donated nearly $550 million of its food to hunger relief agencies in the U.S. The Company also has been the primary sponsor of the Dare to Care Food Bank in Louisville for nine years, and has donated nearly $8 million to this local agency.
Campaign Calendar: World Hunger Relief kicks off its month–long campaign in the U.S. with Taco Bell on October 7, KFC on September 27, Pizza Hut on September 26 and Long John Silver’s/A&W Restaurants on September 19.
Yum! Brands, Inc., based in Louisville, Ky., is the world’s largest restaurant company in terms of system restaurants with more than 37,000 restaurants in more than 110 countries and territories. The company is ranked #216 on the Fortune 500 List, with revenues of nearly $11 billion in 2009. Four of the company’s restaurant brands – KFC, Pizza Hut, Taco Bell and Long John Silver’s – are the global leaders of the chicken, pizza, Mexican–style food categories and quick–service seafood categories. A&W Restaurants is the longest running quick–service franchise chain in America. Outside the United States, the Yum! Brands system opened more than four new restaurants each day of the year, making it a leader in international retail development. The Company has consistently been recognized for its reward and recognition culture, diversity leadership, community giving, and consistent shareholder returns.
WFP is the world’s largest humanitarian agency fighting hunger worldwide. Each year, on average, WFP feeds more than 90 million people in more than 70 countries. For more information, visit www.wfp.org.
The releases contained on this page may contain dated information. Readers are cautioned that the releases on this page are maintained here solely for the purposes of providing historical background about Yum! Brands, its business and product offerings. As the releases may contain dated information, they should not be relied upon as providing accurate or current information. Yum! Brands disclaims any intention or obligation to update or revise any of the information contained in any of the releases on this page, whether as a result of new information, future events or otherwise.
Yum! News 2011
December 16, 2010 Yum! Brands Issues 2010 Corporate Social Responsibility Report: “Serving the World”; Provides Updates on the Company's Global Social, Environmental and Economic Goals
December 15, 2010 Yum! Brands’ World Hunger Relief Raises Record–Breaking $24.5 Million in Donations to Help United Nations World Food Programme and Other Hunger Relief Agencies Provide More Than 98 Million Meals to Help End World Hunger; Nearly $85 Million Raised by World Hunger Relief over the Past Four Years
September 23, 2010 Yum! Brands, Taco Bell, Pizza Hut and KFC Launch Annual World Hunger Relief Effort with Campaign Spokesperson and New World Food Programme Ambassador, Christina Aguilera; Aguilera Spotlights Visit to WFP Relief Mission in Haiti and Urges Others to Join Her Help 1 Billion Hungry People by Going to www.FromHungerToHope.com
September 21, 2010 ‘Muhammad Ali Center Peace Gardens’ Established to Teach Underprivileged Children Multicultural Respect and Nutrition Through Gardens; Yum! Brands Foundation Underwrites Peace Garden Initiative as Extension of its World Hunger Relief Effort
September 20, 2010 Yum! Brands on Track to Beat Five–Year Clinton Global Initiative Hunger Relief Commitment to Raise $80 Million and Help World Food Programme Provide 200 Million Meals to School Children in Developing Countries; Yum! Raises $42.5 Million and Provides 170 Million Meals in Two Years as Part of World Hunger Relief Effort This Fall
September 03, 2010 Pizza Hut Named Most Trusted Food Service Brand in India by The Economic Times for the Sixth Year; KFC India Receives Recognition in Top Food Service Brands
June 28, 2010 Yum! Brands Recognized by Black Enterprise Magazine’s “40 Best Companies for Diversity” List for Sixth Consecutive Year
May 04, 2010 Yum! Brands Promotes Sam Su to Chairman and Chief Executive Officer of Yum! China Division and Mark Chu to President and Chief Operating Officer, Reporting to Su; Su retains position as Vice–Chairman, Yum! Brands Board of Directors
April 19, 2010 Louisville Downtown Arena Officially Becomes KFC Yum! Center-Yum! Brands, LAA, Team Services Announce Long-Term Arena Naming Rights Agreement
April 09, 2010 Yum! Brands Recognized in Corporate Responsibility Officer Magazine’s “100 Best Corporate Citizens” List
March 24, 2010 Yum! Brands International Division Opens First Taco Bell in India; Yum! is Largest and Fastest Growing Restaurant Company in India and Building Taco Bell into Third Powerhouse Global Brand
March 17, 2010 PR Week Announced Yum! Brands’ World Hunger Relief Initiative to Raise Awareness, Volunteerism and Funds Wins Top Honor as “Cause–Related Campaign of the Year 2010”
January 29, 2010 World Food Programme Names Yum! Brands Partner of the Year for World Hunger Relief Effort to Help End Global Hunger
January 27, 2010 Muhammad Ali and Christina Aguilera Raise Funds for United Nations World Food Programme Relief Efforts in Haiti by Appearing in Global PSA
January 26, 2010 Yum! Brands Environmentally-Friendly KFC and Taco Bell Restaurant Features Solar Wall Renewable Energy Technology
January 14, 2010 Yum! Brands Directs $500,000 to Haiti Through Its World Hunger Relief Effort