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Yum! Restaurants India and Smile Foundation celebrate
World Hunger Relief

  • Launched globally in 2007, World Hunger Relief (WHR) is a Yum! initiative to help fight hunger
  • It takes forward Yum!’s mission of ‘Growth with a big heart’ and has now become the world's largest private sector hunger relief effort
  • In the last 6 years, Yum! in India, has been able to raise over Rs 5 crores which was contributed towards feeding over 8 lakh underprivileged children
  • Yum! partners with Smile Foundation and Sharman Joshi to kick-start ‘Hunger To Hope Kitchen’ – proceeds from this day’s sales from this outlet will be contributed towards the WHR fund

Some alarming facts:

  • 1.4 billion people (20% of the world’s population) lives in extreme poverty, earning less than $1.25 a day
  • India accounts for 22% of a total of 9.7 million children dying globally before they reach the age of 5
  • More than 70% of Indian women and children have serious nutritional deficiencies
  • Somewhere in the world, a child dies due to malnutrition every five seconds
  • India is ranked at 112 among the 141 nations as regards Child Development Index (CDI)

NEW DELHI, September 18, 2013: Yum! Restaurants India, world’s largest restaurant company with support from Smile Foundation and Sharman Joshi, today celebrated World Hunger Relief (WHR) - world's largest private sector hunger relief effort. Over the last many years, hunger and malnutrition have emerged as the number one risk to health worldwide – greater than AIDS, malaria and tuberculosis combined. After kick-starting the ‘Hunger To Hope Kitchen’ event at KFC’s store, Sharman along with the Yum! leadership, visited Smile’s center in Dhaula Kuan, New Delhi. At the center, they not only interacted with the women and children present there; but also witnessed a dance performance put together by the children.

WHR takes forward Yum!’s mission of ‘Growth with a big heart’. Launched globally in 2007, it has now become the world's largest private sector hunger relief effort. This annual initiative leverages the power of Yum!’s global restaurant system and engages with over one million employees’ world over, to raise awareness, volunteerism and funds for the United Nations World Food Programme (WFP) and other hunger relief agencies. Since the launch of this programme, Yum! has raised nearly $150 million, helping to provide nearly 600 million meals. In India (over the last 7 years), WFP has developed several programmes that provided supplementary nutrition to underprivileged children through ‘Integrated Child Development Services’ (ICDS) and mid-day meal programmes in regions like Rajasthan and Orissa. 

On the occasion of Hunger To Hope Kitchen’s inauguration Niren Chaudhary - President, Yum! Restaurants India said, “‘Growth with a big heart - is at the center of everything we do in India, as well as globally. World Hunger Relief and other such initiatives in the country, reinstate our intent of giving back to the community in which we work and live, making a positive difference in the lives of the underprivileged. This unique programme brings together the entire Yum! family of over 22,000 employees across 500+ stores in the country. Over the years, with support from all our customers, associates, franchisees and their families, Yum! has been able to raise over Rs 5 crores which was contributed towards feeding over 8 lakh less fortunate women and children.”

Association with Smile Foundation, a national level development organization directly benefitting more than 300,000 underprivileged children, youth and women annually, will result in expanding WHR’s reach. Yum!’s contribution over the next one year, will cater to the nutritional needs of at least 2,000 underprivileged children through Smile Foundation’s ‘Mission Education’ programme. Additionally, they will also create awareness activities to sensitize underprivileged communities towards the issue of malnutrition amongst children covering up to 15,000 beneficiaries of various slum communities/villages. Other activities will include advocacy activities at a national level to sensitize the privileged masses.

Talking specifically about the 2013 programme with Smile Foundation, Niren further added, “This year, we are glad to partner with Smile Foundation. We believe they are the right partners for us, as they have been actively working in this area for over a decade now. Our joint mission is towards addressing the cause of hunger and malnutrition in India; and we look forward to working closely with them.”

Commenting on the partnership, Vikram Singh Verma - COO-Smile Foundation said, “We are proud to associate with Yum! Restaurants India in their movement to address hunger and malnutrition, not only in India, but world over. Their contribution towards the cause is phenomenal. Partnering with them, further reiterates our mission of working as a catalyst towards bringing change in the lives of thousands of underprivileged children and women, and enable the civil society to engage proactively in the change process.”

To contribute, consumers can give a cheque to:

  • The Restaurant Manager payable to “YUM INDIA WORLD HUNGER A/C”
  • Or mail it to MD’s Office, Yum! Restaurants India, 12th Floor, Tower D, Global Business Park, M.G. Road, Gurgaon-122002

“As responsible members of society, it is upon us to take initiatives to eradicate hunger in India. Programmes like the ‘World Hunger Relief’ launched by Yum! Restaurants India encourages us and other corporates to serve the community in which we operate. I am honoured to partner with Yum! and Smile Foundation in their movement to target one of the biggest risks to health worldwide. I have pledged my support to this initiative and urge all consumers to join in the noble cause”, commented Sharman Joshi.

In addition to partnerships with WFP and Smile Foundation, Yum! also engages with its employees to raise funds. They celebrate a ‘Give It All You Got’ week in the month of September that includes activities like selling exotic dishes, homemade chocolates, cakes etc; to running a marathon amongst many others. Funds collected from these activities form an additional part of the contribution made by Yum!

For further information on World Hunger Relief, please visit - http://www.hungertohope.com;  http://www.yumcsr.com/community/world-hunger-relief.asp)

About Yum!
Yum! Brands, Inc., based in Louisville, Kentucky, is the world's largest restaurant company in terms of system restaurants with over 39,000 restaurants in more than 125 countries and territories. Yum! was ranked #213 on the Fortune 500 List for 2011 and had revenues of over $13 billion in 2012. The Company's restaurant brands - KFC, Pizza Hut and Taco Bell - are the global leaders of the chicken, pizza and Mexican-style food categories. Outside the United States, the Yum! Brands system opened over five new restaurants each day of the year, making it a leader in international retail development.

About Smile Foundation
Smile Foundation is a national level development organization reaching out to more than 300,000 underprivileged children, youth and women directly every year through 158 welfare projects on subjects such as education, healthcare, youth employability, and women empowerment across 25 states of India. Adopting a life cycle approach of development, Smile Foundation focuses its interventions on children, their families and the community. To know more about Smile Foundation, visit: - www.smilefoundationindia.org

For further details, please contact:
Genesis Burson-Marsteller
Shubhra Mamgain Ruchika Gupta
+919999168913 / +91-9873551248
Shubhra.Mamgain@bm.com  / ruchika.gupta@bm.com

Release Notice

The releases contained on this page may contain dated information. Readers are cautioned that the releases on this page are maintained here solely for the purposes of providing historical background about Yum! Brands, its business and product offerings. As the releases may contain dated information, they should not be relied upon as providing accurate or current information. Yum! Brands disclaims any intention or obligation to update or revise any of the information contained in any of the releases on this page, whether as a result of new information, future events or otherwise.

Yum! News 2013

November 20, 2013 Yum! Brands Realigns Business Divisions to Propel Global Growth; US and Yum! Restaurants International Combined to Focus on Global Brands

November 13, 2013 Yum! Brands Directs $1.5 Million of World Hunger Relief Funds to Philippines

October 22, 2013 Yum! Brands Announces Opening of 40,000th Restaurant with KFC in Goa, India to Spotlight Emerging Market Leadership and Growth By 2015, India to Have 1,000 Restaurants in More Than 100 Cities; Yum! and Franchise Partners Plan to Invest $10 Billion in Emerging Markets by 2020

October 11, 2013 Yum! Brands Global IT Recognized with 2013 InfoWorld/Forrester Enterprise Architecture Award

October 10, 2013 Yum! Recognizes Global Volunteers with Huge Heart Champion Awards; $250,000 USD in Grants to be Awarded to Qualifying Non-profit Agencies

October 8, 2013 Rob Lauber Named Chief Learning Officer of the Year by Chief Learning Officer Magazine; Multiple Honors Reflect Yum! Brands’ Learning Culture

October 3, 2013 Muhammad Ali Humanitarian Awards presented by Yum! Brands Foundation Honors Individuals From Around the Globe; Former President Jimmy Carter, Christina Aguilera, and Michael Bolton Honored; Six Young Adults from Around the World Receive Muhammad Ali Core Principle Awards; Mark Hogg of WaterStep Receives Muhammad Ali Kentucky Humanitarian Award

September 27, 2013 Muhammad Ali Center Peace Gardens Reach 160 Worldwide Teaching Children Respect for Different Cultures, Addressing Hunger Relief and Educating About Nutrition; Yum! Brands Foundation Underwrites MAC Peace Garden Initiative as Extension of World Hunger Relief Effort; National Gardening Association Key Partner

September 18, 2013 Yum! Restaurants India and Smile Foundation celebrate World Hunger Relief

September 12, 2013 Yum! Brands, KFC, Pizza Hut and Taco Bell Launch World Hunger Relief Effort Featuring Global Spokesperson Christina Aguilera in New Public Service Announcement;

May 29, 2013 Yum! Brands Extends KFC Original Recipe Eleven Herbs and Spices to Mongolia; Milestone Spotlights Company’s Expansion in Emerging Markets

May 20, 2013 Yum! Brands Foundation Awards Nearly $250,000 in Grant Prizes to 140 Schools for U.S. Hunger Relief Charities

February 28, 2013 Yum! Brands Recognized by International Franchise Association for Accomplishments in Diversity and Inclusion