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Christina Aguilera Uses Voice for Good in New Public Service Announcement for Yum! Brands’ World Hunger Relief Effort This Fall

LOUISVILLE, KY, August 1, 2012 – Yum! Brands (NYSE: YUM), the world’s largest restaurant company and parent of KFC, Pizza Hut and Taco Bell, announced today that multi-Grammy Award winner and pop superstar Christina Aguilera is using her voice for good in the fight against hunger by filming a new PSA for the Company’s World Hunger Relief effort that benefits the United Nations World Food Programme (WFP) and other hunger relief agencies.

Aguilera will appear in the new PSA as well as in advertising, online efforts and posters made possible by KFC, Pizza Hut and Taco Bell to be released this fall. She has served as global spokesperson for Yum! Brands’ World Hunger Relief effort since 2009 where her participation has helped raise millions for WFP and other hunger relief agencies. She also serves as an “Ambassador Against Hunger” for WFP where she has traveled on relief trips with the organization to Haiti and Guatemala.

There are nearly 1 billion hungry people around the world today. Hunger and malnutrition are the number one risk to health worldwide - greater than AIDS, malaria and tuberculosis combined.

“I’m excited about my new PSA for Yum! Brands’ World Hunger Relief effort this fall using my voice for good to help feed millions of children who go to bed hungry every night,” said Aguilera. “I hope to inspire others to use their voice for good and move millions of people from hunger to hope.”

Yum! Brands’ annual fall World Hunger Relief effort is the world’s largest private sector hunger relief initiative, spanning more than 120 countries, nearly 38,000 KFC, Pizza Hut and Taco Bell restaurants and over one million employees, to raise awareness, volunteerism and funds for WFP and others. Consumers can visit www.FromHungertoHope.com or donate in the restaurants this fall. Every U.S. dollar raised will go directly towards WFP’s operations to fight hunger around the world.

“We are extremely thankful for Christina’s passion to help us raise attention to the critical global hunger problem, inspire others to become part of the solution and save millions of lives,” said David Novak, Chairman and CEO, Yum! Brands, Inc.

Since World Hunger Relief launched in 2007, more than one million of the Company’s employees, franchisees and their families have volunteered millions of hours to aid hunger relief efforts in communities worldwide. The effort has raised $115 million for WFP and other hunger relief organizations and is helping to provide 460 million meals and save the lives of millions of people in remote corners of the world.

Yum! is also addressing hunger across the U.S. through its Harvest program. Since its launch over two decades ago, Harvest has become the largest prepared-food donation program in the world. Through Harvest, Yum! has donated over 148 million pounds of food, with a value of nearly $650 million, to those at risk of hunger in the U.S. The Company also has been the primary sponsor of the Dare to Care Food Bank in Louisville for nine years, and has donated $10 million to this local agency.

Yum! Brands, Inc., based in Louisville, Kentucky, is the world’s largest restaurant company in terms of system restaurants with nearly 38,000 restaurants in more than 120 countries and territories. Yum! is ranked #213 on the Fortune 500 List with revenues of more than $12 billion in 2011. The Company’s restaurant brands - KFC, Pizza Hut and Taco Bell - are the global leaders of the chicken, pizza and Mexican-style food categories. Outside the United States, the Yum! Brands system opened approximately four new restaurants each day of the year, making it a leader in international retail development.

WFP is the largest humanitarian agency fighting hunger worldwide. Each year, on average, WFP feeds more than 90 million people in more than 70 countries. For more information, visit www.wfp.org.

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Yum! News 2012

November 29, 2012 Yum! Brands Announces Full-Year 2013 Expectations; Reconfirms Full-Year 2012 EPS Growth Forecast of at least 13%; Will Host Investor Update Meeting Thursday, December 6, 2012

October 24, 2012 Muhammad Ali Center Peace Gardens Top 100 Worldwide As Program Kicks-Off Third Year of Offering School Garden Grants That Help Teach Children Multicultural Respect, Hunger Relief and Nutrition; Yum! Brands Foundation Underwrites Peace Garden Initiative as Extension of World Hunger Relief Effort through Partnership with National Gardening Association

October 3, 2012 World Food Programme Ambassador Christina Aguilera and Yum! Brands Chairman David Novak Honored at State Department with George McGovern Leadership Award

October 2, 2012 Yum! Brands Launches Defining Global Volunteer Movement; Hunger to Hope Volunteer Challenge Encourages Local Community Service

September 27, 2012 Yum! Brands, KFC, Pizza Hut and Taco Bell Launch Annual World Hunger Relief Effort with Global Spokesperson Christina Aguilera Using Her Voice for Good in New Public Service Announcement; Aguilera Urges People to Help the Nearly 1 Billion Hungry Worldwide; Visit FromHungertoHope.com

September 25, 2012 Yum! China Celebrates 25th Anniversary and 4,000th KFC Restaurant; Milestone Spotlights Company’s Growth and Leading Position in China

September 24, 2012 Yum! Brands Receives Gold Award for Excellence for “Taking People With You” Employee Leadership Training Program from Prestigious Learning and Development Organization Brandon Hall Group; Building People Capability Drives Culture and Business at World’s Largest Restaurant Company

August 3, 2012 Yum! Brands Chairman and CEO David Novak Receives “2012 CEO of the Year” Honor from Chief Executive Magazine

August 1, 2012 Christina Aguilera Uses Voice for Good in New Public Service Announcement for Yum! Brands’ World Hunger Relief Effort This Fall

June 27, 2012 Chief Executive Magazine Names Yum! Brands’ Chairman and CEO David Novak 2012 CEO of the Year

April 30, 2012 Yum! Brands Inc. Promotes Carucci President and Grismer Chief Financial Officer

April 13, 2012 Tomorrow’s Leaders Find Solutions to Fight World Hunger Today by Leveraging Principles in Yum! Brands Chairman and CEO David Novak’s Bestselling Book: TAKING PEOPLE WITH YOU: The Only Way to Make BIG Things Happen

March 23, 2012 Yum! Brands Inc. Declares Quarterly Dividend of $0.285 per Share Requires Acrobat Reader

January 6, 2012 Little Sheep Shareholders Approve Privatization Proposal

January 3, 2012 Yum! Brands Chairman and CEO David Novak Shares Break-Through Leadership Strategies in New Book, TAKING PEOPLE WITH YOU: The Only Way to Make BIG Things Happen

December 05, 2011 Yum! Brands Announces Full-Year 2012 Expectations; Raises 2011 EPS Growth Forecast to at least 13%, Excluding Special Items; Will Host Investor Update Meeting Wednesday, December 7, 2011