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For your convenience, we have archived all of Yum! Brands' statements and press releases since our company's inception in 1997. To view an archived press release, please select a 'year' or 'brand' from the list above.
Louisville Downtown Arena Officially Becomes KFC Yum! Center
Yum! Brands, LAA, Team Services Announce Long-Term Arena Naming Rights Agreement
LOUISVILLE, Ky. (April 19, 2010) – It's official. Yum! Brands, a prominent, global corporation proud of its Louisville roots and extensive community involvement will stamp its name on the city's newest addition. Effective immediately, KFC Yum! Center will be the new name for the 721,000 square-foot, downtown arena slated to open on time this fall.
The $13.5 million, 10 year agreement is between Yum! Brands, Inc. (NYSE: YUM) and Team Services, LLC, a leading naming rights agency that was retained by the Louisville Arena Authority (LAA) to market this exclusive opportunity. It includes a right of first negotiation to extend the agreement for five years beyond the 10 year agreement if both parties agree in the eighth year.
"We are absolutely thrilled to unveil our new arena name, KFC Yum! Center," said Jim Host, Chair of the Louisville Arena Authority. "We have been patient throughout this process, knowing the excitement was building for this particular day when we could announce which company would capitalize on this marquee naming rights partnership. We are deeply appreciative of Team Services' efforts in culminating the naming rights transaction with Yum! Brands."
In exchange for its naming rights investment, Yum! Brands, Inc. is afforded the opportunity to have prominent exterior signage positions, including overlooking the Ohio River, as well as a position on the arena roof.
"Yum! Brands is extremely proud that Louisville's newest and most spectacular venue will be named the KFC Yum! Center," said David Novak, Chairman and CEO, Yum! Brands, Inc. "As the world's largest restaurant company based in Louisville, with 1,400 local employees, we have always been committed to investing in our own hometown. Since 1997, when we became a public company, we have donated nearly $35 million to over 100 non-profit organizations, from the arts to education, to social service agencies such as Metro United Way, Juvenile Diabetes, Dare to Care Food Bank, The Muhammad Ali Center and many, many more. The KFC Yum! Center is another great way for us to give back to the community and make it a great place for our employees and their families," said Novak.
There will be seven different restaurant concession areas where guests can purchase KFC, Taco Bell and Pizza Hut products, which will vary depending on the event being held at the Center. Yum! Brands will enjoy other benefits such as a double center court suite, digital messaging rights, an interior signage package and premium hospitality options.
"This is a tremendous day for our commonwealth and our city as we announce that Yum! Brands, a high-caliber, Kentucky-based company, is adding its name to our outstanding new Louisville landmark," said Mayor Abramson. "We could not be more proud of this partnership as the arena gets ready to open its doors in a few short months."
In addition to championship-caliber collegiate athletics, the KFC Yum! Center will play host a variety of top concerts and family events, effectively ushering in a new era of entertainment in the region.
Coupled with Team Services' efforts in landing a naming rights partner for the arena, Louisville Arena Sports and Entertainment Properties (LASEP) is the local entity overseeing the arena's advertising and sponsorship sales initiative.
"Our directive from the Arena Authority from the outset was to find the ideal partner for the arena name entitlement," said E.J. Narcise, Principal, Team Services, LLC. "Together with Yum! Brands we have crafted a 'partnership platform' that will allow the community to be the true benefactor of this relationship. The opportunity to bring together two of Louisville's iconic brands, U of L Basketball and YUM! is very special."
To date, Team Services and LASEP, a property of Learfield Sports, are responsible for generating a total of more than $37.5 million in arena sponsorships and naming rights.
For more information, please visit www.arenaauthority.com.
Learfield Sports is a collegiate multimedia rights holder that has rights relationships with more than 50 institutions and associations. Team Services, LLC is a Learfield Sports company that specializes in venue naming rights, marketing research and sales consultation. For additional information about the company, its history and properties, visit learfieldsports.com.
Yum! Brands, Inc., based in Louisville, Ky., is the world's largest restaurant company in terms of system restaurants with more than 37,000 restaurants in more than 110 countries and territories. The company is ranked #239 on the Fortune 500 List, with revenues of nearly $11 billion in 2009. Four of the company's restaurant brands – KFC, Pizza Hut, Long John Silver's and Taco Bell – are the global leaders of the chicken, quick–service seafood, pizza and Mexican–style food categories. KFC Corporation, based in Louisville, Ky., had 5,162 units in the U.S. as of the end of 2009 and specializes in Original Recipe®, Extra Crispy™, Kentucky Grilled Chicken® and Original Recipe Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. Outside the United States, Yum! Brands system opened more than four new restaurants each day of the year, making it a leader in international retail development.
Yum! Brands has been committed to the Louisville community since 1997 when the company was first created and has contributed nearly $35 million to more than 100 non-profit agencies since then. In addition to the KFC Yum! Center, Yum! is the presenting sponsor of the Kentucky Derby, a major supporter of the Muhammad Ali Center, the primary partner for Dare to Care Food Bank and a top supporter of the Fund for the Arts, plus the University of Louisville, Metro United Way and the African American Heritage Foundation Center among many others. Yum! Brands associates serve on over 100 non-profit boards, donating more than 100,000 hours of volunteer service annually.
The releases contained on this page may contain dated information. Readers are cautioned that the releases on this page are maintained here solely for the purposes of providing historical background about Yum! Brands, its business and product offerings. As the releases may contain dated information, they should not be relied upon as providing accurate or current information. Yum! Brands disclaims any intention or obligation to update or revise any of the information contained in any of the releases on this page, whether as a result of new information, future events or otherwise.
Yum! News 2011
December 16, 2010 Yum! Brands Issues 2010 Corporate Social Responsibility Report: “Serving the World”; Provides Updates on the Company's Global Social, Environmental and Economic Goals
December 15, 2010 Yum! Brands’ World Hunger Relief Raises Record–Breaking $24.5 Million in Donations to Help United Nations World Food Programme and Other Hunger Relief Agencies Provide More Than 98 Million Meals to Help End World Hunger; Nearly $85 Million Raised by World Hunger Relief over the Past Four Years
September 23, 2010 Yum! Brands, Taco Bell, Pizza Hut and KFC Launch Annual World Hunger Relief Effort with Campaign Spokesperson and New World Food Programme Ambassador, Christina Aguilera; Aguilera Spotlights Visit to WFP Relief Mission in Haiti and Urges Others to Join Her Help 1 Billion Hungry People by Going to www.FromHungerToHope.com
September 21, 2010 ‘Muhammad Ali Center Peace Gardens’ Established to Teach Underprivileged Children Multicultural Respect and Nutrition Through Gardens; Yum! Brands Foundation Underwrites Peace Garden Initiative as Extension of its World Hunger Relief Effort
September 20, 2010 Yum! Brands on Track to Beat Five–Year Clinton Global Initiative Hunger Relief Commitment to Raise $80 Million and Help World Food Programme Provide 200 Million Meals to School Children in Developing Countries; Yum! Raises $42.5 Million and Provides 170 Million Meals in Two Years as Part of World Hunger Relief Effort This Fall
September 03, 2010 Pizza Hut Named Most Trusted Food Service Brand in India by The Economic Times for the Sixth Year; KFC India Receives Recognition in Top Food Service Brands
June 28, 2010 Yum! Brands Recognized by Black Enterprise Magazine’s “40 Best Companies for Diversity” List for Sixth Consecutive Year
May 04, 2010 Yum! Brands Promotes Sam Su to Chairman and Chief Executive Officer of Yum! China Division and Mark Chu to President and Chief Operating Officer, Reporting to Su; Su retains position as Vice–Chairman, Yum! Brands Board of Directors
April 19, 2010 Louisville Downtown Arena Officially Becomes KFC Yum! Center-Yum! Brands, LAA, Team Services Announce Long-Term Arena Naming Rights Agreement
April 09, 2010 Yum! Brands Recognized in Corporate Responsibility Officer Magazine’s “100 Best Corporate Citizens” List
March 24, 2010 Yum! Brands International Division Opens First Taco Bell in India; Yum! is Largest and Fastest Growing Restaurant Company in India and Building Taco Bell into Third Powerhouse Global Brand
March 17, 2010 PR Week Announced Yum! Brands’ World Hunger Relief Initiative to Raise Awareness, Volunteerism and Funds Wins Top Honor as “Cause–Related Campaign of the Year 2010”
January 29, 2010 World Food Programme Names Yum! Brands Partner of the Year for World Hunger Relief Effort to Help End Global Hunger
January 27, 2010 Muhammad Ali and Christina Aguilera Raise Funds for United Nations World Food Programme Relief Efforts in Haiti by Appearing in Global PSA
January 26, 2010 Yum! Brands Environmentally-Friendly KFC and Taco Bell Restaurant Features Solar Wall Renewable Energy Technology
January 14, 2010 Yum! Brands Directs $500,000 to Haiti Through Its World Hunger Relief Effort