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Yum! Brands International Division Opens First Taco Bell in India

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Yum! is Largest and Fastest Growing Restaurant Company in India and Building Taco Bell into Third Powerhouse Global Brand

Louisville, KY, March 24, 2010 – Yum! Brands, Inc. (NYSE: YUM) announces the grand opening of the first Taco Bell in India by its international division, Yum! Restaurants International (YRI). Yum! is the leading restaurant company in India with its KFC and Pizza Hut brands. The introduction of the first Taco Bell in India reflects the Company’s strategy of creating a third global brand.

“We”re delighted to be offering Taco Bell to consumers in India, a key growth market in our global portfolio,” said Graham Allan, president, Yum! Restaurants International. “Based on customer feedback so far, we expect it will become extremely popular, just as it is in the United States. The Mexican–style food is perfect for the Indian taste palate and we will be offering a variety of vegetarian meals as well so that everyone can enjoy it.”

Yum!’s new Taco Bell international restaurant, located in Bangalore, India, is the country’s first experience with the Mexican–inspired quick–service restaurant brand. Taco Bell’s “Think Outside the Bun” positioning and brand essence is expected to resonate extremely well with India’s young population. The new Taco Bell India menu features tacos, burritos, nachos, quesadillas and Crunchwraps, including spicier products tailored to the Indian market. The menu offers breakthrough value priced items starting at 35 cents. In addition, fifty percent of the menu features a vegetarian range of products specially created for Indian consumers including potato paneer burritos and crunchy potato tacos, among others.

“We are confident that Taco Bell will redefine the eating–out market in India with incredible taste catering to many consumer segments, day parts and occasions at an unmatched price,” said Niren Chaudhary, managing director, Yum! Restaurants International India. “We are excited to be opening the first Taco Bell in India and we plan to expand it nationally as an incredibly vibrant and youthful brand.”

Yum! Brands is focused on developing Taco Bell into its third global brand after KFC and Pizza Hut. Taco Bell is the second most profitable brand in the United States. Over the past few years, the Company has expanded Taco Bell beyond Canada and Puerto Rico to other markets including Guatemala, Costa Rica, Panama, Dominican Republic, Guam, Iceland, Philippines, Dubai, Spain and Cyprus. Yum! is optimistic about the long–term potential of growing Taco Bell internationally. As of year–end 2009, there are more than 250 Taco Bell restaurants outside of the United States.

India is a key growth market for Yum! Brands due to its extremely young and large population of 1.1 billion people, growing middle class and emerging economy. Over the past 12 years, Yum! has become the largest and fastest growing restaurant company in India by successfully developing a strong infrastructure, highly–skilled workforce focused on providing outstanding customer service and innovative, localized menus offering value options. By 2015, the Company expects to have at least 1,000 restaurants in India, up from 230 restaurants as of year–end 2009.

KFC is the fastest growing quick–service restaurant brand in India with 72 restaurants in 13 cities as of year–end 2009. Yum! opened 27 new KFC restaurants in India in 2009, which is among the highest number of store openings in the country’s quick–service restaurant industry. KFC is a young, vibrant brand in India from its contemporary restaurant designs featuring bold colors, open seating areas for large groups and flat–panel televisions to innovative marketing programs to unique signature products, including vegetarian items. Last year, the Company opened its first KFC Krushers beverage bar and store design in India highlighting YRI’s popular new line of yogurt and fruit smoothies, dairy–based and soda–based drinks and teas.

Pizza Hut has been named the “Most Trusted Food Service Brand” in India for the fifth year by The Economic Times (India), ahead of all other Indian and global brands, demonstrating its popularity in the country. As of year–end 2009, there are 158 Pizza Huts in 34 cities offering a range of localized products including masala pizza, chicken tikka appetizers and spicy Indian drinks.

YRI is the largest division of Yum! Brands with more than 13,000 restaurants outside the U.S. and China Division. One of Yum! Brands’ four key business strategies is to drive aggressive international expansion and build strong brands everywhere. In 2009, operating profit for YRI was $491 million. The year 2009 also marked the tenth year that YRI has opened more than 700 new restaurants outside the U.S. and China.

Yum! Brands, Inc., based in Louisville, Ky., is the world’s largest restaurant company in terms of system restaurants with more than 37,000 restaurants in more than 110 countries and territories. The company is ranked #239 on the Fortune 500 List, with revenues of nearly $11 billion in 2009. Four of the company’s restaurant brands – KFC, Pizza Hut, Long John Silver’s and Taco Bell – are the global leaders of the chicken, quick–service seafood, pizza and Mexican–style food categories. A&W Restaurants is the longest running quick–service franchise chain in America. Outside the United States, Yum! Brands system opened more than four new restaurants each day of the year, making it a leader in international retail development.

Release Notice

The releases contained on this page may contain dated information. Readers are cautioned that the releases on this page are maintained here solely for the purposes of providing historical background about Yum! Brands, its business and product offerings. As the releases may contain dated information, they should not be relied upon as providing accurate or current information. Yum! Brands disclaims any intention or obligation to update or revise any of the information contained in any of the releases on this page, whether as a result of new information, future events or otherwise.

Yum! News 2011

December 16, 2010 Yum! Brands Issues 2010 Corporate Social Responsibility Report: “Serving the World”; Provides Updates on the Company's Global Social, Environmental and Economic Goals

December 15, 2010 Yum! Brands’ World Hunger Relief Raises Record–Breaking $24.5 Million in Donations to Help United Nations World Food Programme and Other Hunger Relief Agencies Provide More Than 98 Million Meals to Help End World Hunger; Nearly $85 Million Raised by World Hunger Relief over the Past Four Years

September 23, 2010 Yum! Brands, Taco Bell, Pizza Hut and KFC Launch Annual World Hunger Relief Effort with Campaign Spokesperson and New World Food Programme Ambassador, Christina Aguilera; Aguilera Spotlights Visit to WFP Relief Mission in Haiti and Urges Others to Join Her Help 1 Billion Hungry People by Going to www.FromHungerToHope.com

September 21, 2010 ‘Muhammad Ali Center Peace Gardens’ Established to Teach Underprivileged Children Multicultural Respect and Nutrition Through Gardens; Yum! Brands Foundation Underwrites Peace Garden Initiative as Extension of its World Hunger Relief Effort

September 20, 2010 Yum! Brands on Track to Beat Five–Year Clinton Global Initiative Hunger Relief Commitment to Raise $80 Million and Help World Food Programme Provide 200 Million Meals to School Children in Developing Countries; Yum! Raises $42.5 Million and Provides 170 Million Meals in Two Years as Part of World Hunger Relief Effort This Fall

September 03, 2010 Pizza Hut Named Most Trusted Food Service Brand in India by The Economic Times for the Sixth Year; KFC India Receives Recognition in Top Food Service Brands

June 28, 2010 Yum! Brands Recognized by Black Enterprise Magazine’s “40 Best Companies for Diversity” List for Sixth Consecutive Year

May 04, 2010 Yum! Brands Promotes Sam Su to Chairman and Chief Executive Officer of Yum! China Division and Mark Chu to President and Chief Operating Officer, Reporting to Su; Su retains position as Vice–Chairman, Yum! Brands Board of Directors

April 19, 2010 Louisville Downtown Arena Officially Becomes KFC Yum! Center-Yum! Brands, LAA, Team Services Announce Long-Term Arena Naming Rights Agreement

April 09, 2010 Yum! Brands Recognized in Corporate Responsibility Officer Magazine’s “100 Best Corporate Citizens” List

March 24, 2010 Yum! Brands International Division Opens First Taco Bell in India; Yum! is Largest and Fastest Growing Restaurant Company in India and Building Taco Bell into Third Powerhouse Global Brand

March 17, 2010 PR Week Announced Yum! Brands’ World Hunger Relief Initiative to Raise Awareness, Volunteerism and Funds Wins Top Honor as “Cause–Related Campaign of the Year 2010”

January 29, 2010 World Food Programme Names Yum! Brands Partner of the Year for World Hunger Relief Effort to Help End Global Hunger

January 27, 2010 Muhammad Ali and Christina Aguilera Raise Funds for United Nations World Food Programme Relief Efforts in Haiti by Appearing in Global PSA

January 26, 2010 Yum! Brands Environmentally-Friendly KFC and Taco Bell Restaurant Features Solar Wall Renewable Energy Technology

January 14, 2010 Yum! Brands Directs $500,000 to Haiti Through Its World Hunger Relief Effort