Yum! In The News
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For your convenience, we have archived all of Yum! Brands' statements and press releases since our company's inception in 1997. To view an archived press release, please select a 'year' or 'brand' from the list above.
KFC Thailand Replaces the Colonel with Consumer Selfies on ‘Happy Buckets’
KFC Thailand has replaced the Colonel with real consumer selfies on the bucket.
As part of the Happy Bucket promotion, KFC recruited loyal fans to submit images via social media. The winning photos, which included a mix of fan submitted and in-studio photography, can be seen on 300,000 limited edition Happy Buckets.
“Our brand vision is to ‘Enrich the lives of Thais with So Good experiences.’ With today’s busy lifestyles, people are often unable to spend enough time with loved ones. We want to encourage consumers to share happiness through our bucket,” said Thunyachate Ekyetchavit, marketing director, KFC Thailand. “This is the first time that the image of KFC fan happiness has been put on a KFC bucket. In this way, we expect to encourage even happier, more loyal customers.”
The promotion also includes a multimedia campaign with TV spots, digital billboard advertising and in-store POP displays.
The Happy Bucket features a bundle of favorite items, including four pieces of fried chicken, two pieces of Foilicious chicken, french fries, KFC BiteZ, two Choco Banana Egg Tarts and choice of drinks.
KFC customers can enjoy the Happy Bucket for 329 baht (US$9.95) until January 16.
The releases contained on this page may contain dated information. Readers are cautioned that the releases on this page are maintained here solely for the purposes of providing historical background about Yum! Brands, its business and product offerings. As the releases may contain dated information, they should not be relied upon as providing accurate or current information. Yum! Brands disclaims any intention or obligation to update or revise any of the information contained in any of the releases on this page, whether as a result of new information, future events or otherwise.
Yum! News 2014
August 5, 2014 Yum! Brands, KFC, Pizza Hut and Taco Bell Launch World Hunger Relief Effort with Global Spokesperson Christina Aguilera in New “Pass The Red Cup” Challenge; Aguilera uses Powerful Voice to Raise Awareness and Funds for Nearly 850 Million Hungry Worldwide
July 1, 2014 Yum! Brands Opens First KFC in Bolivia; World’s Most Popular Chicken Chain Expands in Emerging Markets
June 10, 2014 Lift a Life Foundation Mobilizes Nearly 200,000 Students Nationwide with Second Annual “Lead2Feed World Hunger Leadership Challenge” in Partnership with USA TODAY Charitable Foundation; Yum! Brands Foundation Awards Over $250,000 in Grant Prizes to 100 Student Teams For U.S. Hunger Relief Charities
May 1, 2014 Yum! Brands Announces CEO Succession Plan, Becomes Effective on January 1, 2015
April 9, 2014 Yum! Brands Opens First Pizza Hut in Iraq; Milestone Spotlights Company’s Expansion in Emerging Markets
March 31, 2014 Yum! Brands Releases New CSR Report and Declares April “CSR Month”
March 26, 2014 KFC China Launches New Menu and Marketing Strategy Nationwide; Milestone Signifies Next Phase of Company’s Aggressive and Comprehensive Plan to Restage KFC in China
January 9, 2014 Yum! Brands’ World Hunger Relief Efforts Result in Record–Breaking $37 Million in Cash and Food Donations
January 7, 2014 Yum! Brands Appoints Gibbs President of Pizza Hut U.S., Marker as General Manager of KFC U.S.
January 3, 2014 Cricket Fans Take Flight in KFC Australia’s Green & Gold Skybox