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Cricket Fans Take Flight in KFC Australia’s Green & Gold Skybox
Aussies get bird’s eye view of Ashes with KFC’s restaurant in the sky
Sydney, Australia, January 3, 2014 - 80 lucky cricket fans have won tickets to KFC’s Green & Gold SkyBox – a restaurant in the sky at the Sydney Cricket Ground (SCG), with superior views of the 2013-14 Commonwealth Bank Ashes Test Series in Sydney, taking flight for the first time today.
Hovering 40 metres above the SCG, the KFC Green & Gold SkyBox is an open-aired restaurant seating up to 20 guests that offers selected ticket winners the opportunity to watch Test Cricket from an unbeatable vantage point.
“KFC is giving Australian cricket fans the chance to experience the Ashes from a new perspective with the KFC Green & Gold SkyBox,” said Valerie Kubizniak, KFC Marketing Director. “As a proud and long-standing partner of Australian cricket, we wanted to add to the excitement of the game by offering fans a fun and completely unique experience.
“In addition to the fantastic views, SkyBox ticket winners will enjoy a complete restaurant experience in the air, with a hot KFC meal served on every flight,” added Kubizniak.
The launch of the KFC Green & Gold SkyBox follows the dramatic transformation of five key KFC restaurants across Australia from England’s red and white colours to Australia’s green and gold. As a Gold Partner of Cricket Australia, KFC also launched an Aussie burger and English burger to further ignite rivalry between the two teams this season. KFC’s Green & Gold campaign forms part of its 11th year sponsoring cricket in Australia.
The KFC Green & Gold SkyBox takes flight 18 times across the first two days of the Sydney Test Match (3rd and 4th of January), with each flight elevating guests above the SCG for approximately 23 minutes.
For images of the SkyBox experience, please visit hwww.image.net/kfcgreengoldskybox.
For more information about KFC’s Green & Gold rebrand, please visit www.facebook.com/KFCAustralia.
Issued by Edelman on behalf of Yum! Restaurants International
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Yum! News 2014
August 5, 2014 Yum! Brands, KFC, Pizza Hut and Taco Bell Launch World Hunger Relief Effort with Global Spokesperson Christina Aguilera in New “Pass The Red Cup” Challenge; Aguilera uses Powerful Voice to Raise Awareness and Funds for Nearly 850 Million Hungry Worldwide
July 1, 2014 Yum! Brands Opens First KFC in Bolivia; World’s Most Popular Chicken Chain Expands in Emerging Markets
June 10, 2014 Lift a Life Foundation Mobilizes Nearly 200,000 Students Nationwide with Second Annual “Lead2Feed World Hunger Leadership Challenge” in Partnership with USA TODAY Charitable Foundation; Yum! Brands Foundation Awards Over $250,000 in Grant Prizes to 100 Student Teams For U.S. Hunger Relief Charities
May 1, 2014 Yum! Brands Announces CEO Succession Plan, Becomes Effective on January 1, 2015
April 9, 2014 Yum! Brands Opens First Pizza Hut in Iraq; Milestone Spotlights Company’s Expansion in Emerging Markets
March 31, 2014 Yum! Brands Releases New CSR Report and Declares April “CSR Month”
March 26, 2014 KFC China Launches New Menu and Marketing Strategy Nationwide; Milestone Signifies Next Phase of Company’s Aggressive and Comprehensive Plan to Restage KFC in China
January 9, 2014 Yum! Brands’ World Hunger Relief Efforts Result in Record–Breaking $37 Million in Cash and Food Donations
January 7, 2014 Yum! Brands Appoints Gibbs President of Pizza Hut U.S., Marker as General Manager of KFC U.S.
January 3, 2014 Cricket Fans Take Flight in KFC Australia’s Green & Gold Skybox