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Yum! Brands Chairman and CEO David Novak Shares Break-Through Leadership Strategies in New Book, TAKING PEOPLE WITH YOU: The Only Way to Make BIG Things Happen


Book Based on Novak’s Unique Leadership Training Program to Get People Aligned, Enthusiastic and Relentlessly Focused on Achieving Big Goals

“David Novak is the best at leadership, whether teaching it in this book or practicing it.”
-Warren Buffett

“An important book about motivation from a proven motivator.”
-Jack Welch, founder, Jack Welch Management Institute

“David Novak is a hard-driving CEO with a great heart and soul - and that gives him unique insight into both your own personal development and how to bring out the best in others.”
-Jamie Dimon, chairman and CEO, JPMorgan Chase

“This is the best, most practical hands-on book on leadership I’ve ever read. If you apply these principles, your career and the people you work with will flourish.”
-Dr. Bob Rotella, sports psychologist

LOUISVILLE, KY, January 3, 2012 - How do you lead an organization of any size - from a tiny startup to a global giant - to make big things happen? Yum! Brands (NYSE: YUM), the world’s largest restaurant company, announced today the publication of TAKING PEOPLE WITH YOU: The Only Way to Make BIG Things Happen (Portfolio Penguin, January 2012) by David Novak, Yum! chairman and chief executive officer. Novak shares the secrets of the unique “Taking People With You” leadership program he has developed and taught during his fifteen years at Yum! to thousands of managers and franchisees around the world.

Whether starting a business, developing or launching a new product, moving a company in a new direction or raising money for a good cause, TAKING PEOPLE WITH YOU has the answers to empower people at all levels personally and professionally. The book offers a step-by-step guide to setting big goals, getting others on board, achieving break-through results and celebrating after people “shock the skeptics.” Specific tools are included at the end of each chapter that challenge readers to reflect on how they are doing on key aspects of leadership.

Novak teaches leaders will never make big things happen until they learn how to get people aligned, enthusiastic and focused relentlessly on the mission. Yum!’s track record of success, with at least 13 percent earnings-per-share growth for each of the last nine years, proves his point. Under his leadership, Yum! has established itself as a global powerhouse going from approximately 20 percent profits coming from outside the U.S. in 1997 to more than 65 percent in 2010, while driving one of the highest returns on invested capital in the restaurant industry. Today, Yum! is the leading retail developer in China as well as the largest and fastest growing restaurant company in emerging markets with a two-to-one advantage over its nearest competitor. Additionally, Novak has built Yum!’s entire global people-first culture around reward and recognition to drive results.

TAKING PEOPLE WITH YOU is filled with street-smart wisdom from David Novak as well as leadership advice from other renowned business icons and management experts such as Warren Buffett, Jack Welch, John O’Keeffe (creator and author of Business Beyond the Box), Larry Senn (chairman and founder of Senn Delaney) and many others. It teaches people to change the way they think about leadership and practice it such as:

  • Get inside the heads of your people. You can’t convince them of anything until you see the world from their perspective.
  • Think big. If your sales growth last year was 3.5 percent, don’t aim for 4 percent this year, aim for 15 percent. Even if you fail, you’ll probably do better than you would have with a smaller goal.
  • Practice “extraordinary authenticity.” Show occasional vulnerability and admit when you don’t have the answers.
  • Look for good ideas in unexpected places. Earlier in Novak’s career when he was head of the Frito-Lay account at an advertising agency, he and his team came up with the idea for Cool Ranch Doritos during a field trip to a grocery store’s salad dressing aisle.
  • Choose a can-do mind-set. There’s a huge difference between a boss who says “We can try this” and one who says “We can do this!”
  • Cheer for first downs, not just touchdowns. Publicly recognizing and rewarding small wins keeps everyone motivated for the long haul.
  • Get rid of cynics. In many teams one person will reject your values and spread negative energy. Moving that person out will show everyone else you’re serious.

Whether you are a CEO, an entrepreneur, or new to the business world, TAKING PEOPLE WITH YOU will help you get into the right leadership mind-set, develop a strategy and build alignment, and follow-through on the execution of the plan.

All of Novak’s proceeds from TAKING PEOPLE WITH YOU will be donated to the United Nations World Food Programme in conjunction with Yum! Brands global hunger relief efforts. Visit www.takingpeoplewithyou.com.

Recognized as one of the world’s “30 Best CEOs” by Barron’s, one of the “Top People in Business” by FORTUNE and one of the “100 Best-Performing CEOs in the World” by Harvard Business Review, Yum! chairman and chief executive officer David Novak is known for motivating people, cultivating leaders and building winning teams. He is also the recipient of the national 2008 Woodrow Wilson Award for Corporate Citizenship. Prior to leading Yum!, he was president of both KFC and Pizza Hut and held senior management positions at PepsiCo. He lives in Louisville, Kentucky, with his wife. He is also the author of THE EDUCATION OF AN ACCIDENTAL CEO: Lessons Learned from the Trailer Park to the Corner Office (Crown Business, October 2007) that chronicles his personal journey to chairman and chief executive officer and the lessons that proved valuable along the way.

Yum! Brands, Inc., based in Louisville, Kentucky, is the world’s largest restaurant company in terms of system restaurants with more than 36,000 restaurants in more than 117 countries and 1.4 million company and franchise associates. Yum! is ranked #214 on the Fortune 500 List, with revenues of more than $11 billion in 2010. The Company’s restaurant brands - KFC, Pizza Hut and Taco Bell - are the global leaders of the chicken, pizza and Mexican-style food categories. Outside the United States, the Yum! Brands system opened approximately four new restaurants each day of the year, making it a leader in international retail development. The Company has consistently been recognized for its reward and recognition culture, diversity leadership, community giving, and consistent shareholder returns.

Release Notice

The releases contained on this page may contain dated information. Readers are cautioned that the releases on this page are maintained here solely for the purposes of providing historical background about Yum! Brands, its business and product offerings. As the releases may contain dated information, they should not be relied upon as providing accurate or current information. Yum! Brands disclaims any intention or obligation to update or revise any of the information contained in any of the releases on this page, whether as a result of new information, future events or otherwise.

Yum! News 2012

November 29, 2012 Yum! Brands Announces Full-Year 2013 Expectations; Reconfirms Full-Year 2012 EPS Growth Forecast of at least 13%; Will Host Investor Update Meeting Thursday, December 6, 2012

October 24, 2012 Muhammad Ali Center Peace Gardens Top 100 Worldwide As Program Kicks-Off Third Year of Offering School Garden Grants That Help Teach Children Multicultural Respect, Hunger Relief and Nutrition; Yum! Brands Foundation Underwrites Peace Garden Initiative as Extension of World Hunger Relief Effort through Partnership with National Gardening Association

October 3, 2012 World Food Programme Ambassador Christina Aguilera and Yum! Brands Chairman David Novak Honored at State Department with George McGovern Leadership Award

October 2, 2012 Yum! Brands Launches Defining Global Volunteer Movement; Hunger to Hope Volunteer Challenge Encourages Local Community Service

September 27, 2012 Yum! Brands, KFC, Pizza Hut and Taco Bell Launch Annual World Hunger Relief Effort with Global Spokesperson Christina Aguilera Using Her Voice for Good in New Public Service Announcement; Aguilera Urges People to Help the Nearly 1 Billion Hungry Worldwide; Visit FromHungertoHope.com

September 25, 2012 Yum! China Celebrates 25th Anniversary and 4,000th KFC Restaurant; Milestone Spotlights Company’s Growth and Leading Position in China

September 24, 2012 Yum! Brands Receives Gold Award for Excellence for “Taking People With You” Employee Leadership Training Program from Prestigious Learning and Development Organization Brandon Hall Group; Building People Capability Drives Culture and Business at World’s Largest Restaurant Company

August 3, 2012 Yum! Brands Chairman and CEO David Novak Receives “2012 CEO of the Year” Honor from Chief Executive Magazine

August 1, 2012 Christina Aguilera Uses Voice for Good in New Public Service Announcement for Yum! Brands’ World Hunger Relief Effort This Fall

June 27, 2012 Chief Executive Magazine Names Yum! Brands’ Chairman and CEO David Novak 2012 CEO of the Year

April 30, 2012 Yum! Brands Inc. Promotes Carucci President and Grismer Chief Financial Officer

April 13, 2012 Tomorrow’s Leaders Find Solutions to Fight World Hunger Today by Leveraging Principles in Yum! Brands Chairman and CEO David Novak’s Bestselling Book: TAKING PEOPLE WITH YOU: The Only Way to Make BIG Things Happen

March 23, 2012 Yum! Brands Inc. Declares Quarterly Dividend of $0.285 per Share Requires Acrobat Reader

January 6, 2012 Little Sheep Shareholders Approve Privatization Proposal

January 3, 2012 Yum! Brands Chairman and CEO David Novak Shares Break-Through Leadership Strategies in New Book, TAKING PEOPLE WITH YOU: The Only Way to Make BIG Things Happen

December 05, 2011 Yum! Brands Announces Full-Year 2012 Expectations; Raises 2011 EPS Growth Forecast to at least 13%, Excluding Special Items; Will Host Investor Update Meeting Wednesday, December 7, 2011