Community – Yum! Brands A World with More Yum! Wed, 17 Jan 2018 13:42:28 +0000 en-US hourly 1 International Literacy Day: Pizza Hut’s BOOK IT! Program Ignites a Love for Reading Fri, 08 Sep 2017 14:34:08 +0000 ... Read more »]]> For more than 30 years, the Pizza Hut BOOK IT! Program has inspired a love for reading in children across the United States.  This year, the program will reach 14 million kids in 620,000 classrooms nationwide.

Since the BOOK IT! Program’s inception in 1984, its mission has been simple: encourage children to read.

The program, which runs from October through March, allows teachers to set reading goals for their students each month. Students who meet their monthly goal are rewarded with a certificate for a free, one-topping Personal Pan Pizza and Reading Journal from Pizza Hut. The program prides itself on being simple, flexible and fun. Best of all, enrollment in the BOOK IT! Program is free.

BOOK IT! is entering its second year partnering with award-winning children’s author Kate DiCamillo.   DiCamillo uses her platform as a world-renowned writer to encourage children to find the joy in reading.

“Kate embodies the same passion for reading that is palpable across every level of the BOOK IT! Program – from the students and teachers in the classroom to Pizza Hut leadership to the restaurant team members who get to help students celebrate their reading achievement,” says Natasha Collins, manager, Pizza Hut BOOK IT! Program. “To partner with an award-winning author of Kate’s caliber is not only a testament to the esteemed status of BOOK IT! but also to Kate’s true commitment to instilling a love of reading in young people.”

Read more about the BOOK IT! Program, and follow them on Facebook for reading motivation and inspiration.

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One ‘Can’ Make a Difference – KFC South Africa Celebrates Nelson Mandela Day Tue, 18 Jul 2017 13:52:39 +0000 ... Read more »]]> Since 2009, July 18 has been recognized around the globe as Nelson Mandela Day.  The official United Nations holiday, also Mandela’s birthday, honors the humanitarian’s lifetime achievements and service not only in South Africa, but throughout the world. It is a day to reflect on what we have done and what we can continue to do to make the world a better place.

This year, in celebration of Nelson Mandela Day, KFC South Africa is hosting its One ‘Can’ Make a Difference event on its corporate campus. Employees will have the opportunity to participate in a can-struction activity, where donated canned goods will be made into an art installation before being packed up and distributed to Add Hope beneficiaries in order to feed those in need.

KFC South Africa’s goal is to reach 670 cans and pack them for distribution in under 67 minutes—a tribute to Nelson Mandela’s 67 years of service when the holiday was established.

The Nelson Mandela Foundation encourages global citizens to take action—no matter how big or small—and live every day as Nelson Mandela Day.

Read more about Nelson Mandela Day here.

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KFC South Africa’s Add Hope Program Sees Record Donations Tue, 13 Jun 2017 18:19:23 +0000 ... Read more »]]> Last week, KFC South Africa’s Add Hope initiative achieved a record high of R1.2 million in donations in one week.

This milestone came after a successful campaign for the month of May, as the KFC Add Hope team rallied South Africans to come together in the Hope Against Hunger challenge, raising a total of R4.8 million for the month, and raising awareness for International World Hunger Day.

KFC’s global Add Hope initiative began in South Africa, and since its inception, the inaugural program has raised over R387 million through KFC contributions and customer donations.  Every cent of customers’ R2 donations goes toward feeding children in local communities. With this generosity, the Add Hope program is able to feed over 120,000 South African children nutritious meals every day.

In celebration of Add Hope’s most successful week to date, KFC South Africa enlisted The Hope Squad, a group of individuals whose lives have been positively impacted by Add Hope, to visit local stores and share virtual reality experiences with customers, showing them where their R2 donations go.  Some of the organizations that benefit from Add Hope donations around the country include JAM, Boys & Girls Clubs of South Africa and Africa Food for Thought.

To experience these Add Hope partnerships for yourself, check out the videos below:

To read more about KFC South Africa’s Add Hope initiative, click here.

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Eat a Taco, Feed a Dream Mon, 27 Mar 2017 15:14:53 +0000 ... Read more »]]> In celebration of the Doritos Locos Tacos’ 5-year anniversary, Taco Bell has launched its first Feed a Dream promotion, which will help students follow their dreams.

For every Doritos Locos Taco bought à la carte, Taco Bell will donate 10 cents to the Taco Bell Foundation’s Live Mas Scholarship.  The promotion started March 23 and will end April 8, and the brand plans to donate $500,000 to the scholarship through this campaign. By buying a taco, customers can help future Live Mas Scholars feed their dreams.

The Taco Bell Foundation established the Live Mas Scholarship in 2015 to celebrate students who follow their passions—the creators, innovators and dreamers. Since the scholarship was established, the Taco Bell Foundation has awarded more than $1.3 million to more than 270 students across the country.

This Feed the Dream promotional campaign was created by last year’s Live Mas Scholarship recipients with the help of professional artists, writers and directors.

To meet the previous scholars and get a behind-the-scenes look at this original and innovative campaign created by students, for students click here and here.


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Meet Donald : KFC Family Fund In Action Mon, 26 Sep 2016 13:32:50 +0000 ... Read more »]]> In June 2016, torrential rain caused flooding in West Virginia and parts of nearby Virginia. Twenty-three people lost their lives and thousands more were affected. KFC® Team Member Donald Blake was one of those people.

MeetDonald1The water got as deep as 16 inches inside Donald’s Covington, Virgina. home, where he lives with his wife and step-daughter. It took two days to recede and, after that, mud and debris caked the home making it unlivable. The damage was extensive.Donald applied for assistance through the Kentucky Fried Chicken Foundation’s KFC Family Fund is a crisis assistance program for KFC restaurant employees. He received money that helped get things back to normal.

MeetDonald2“I just received a check from the KFC Family Fund. It was a very generous amount. Thank you, thank you, thank you so much,” said Blake in a note to the Foundation. “My eyes watered up and I cried like a baby– tears of joy, not sadness. This will help Sherry and I get back on our feet and back to where we were before the dreaded flood. From the bottom of our hearts, thank you!”

Since its launch in December 2015, 27 KFC families have received $40,000 in assistance via the KFC Family Fund. For more information, visit .


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Pizza Hut Launches the Literacy Project Fri, 16 Sep 2016 14:00:10 +0000 ... Read more »]]> literacyproject2September 8, 2016, marked a historical day in the history of the largest pizza company in the world, Pizza Hut. On that day, Pizza Hut announced a commitment to expand on its 30+ year commitment to BOOK IT! and unlock the potential of 100 million people around the world over the next 10 years through literacy and reading.

Literacy is instrumental to reaching one’s full potential, yet nearly one billion people in this world cannot read this sentence.

That’s why Pizza Hut®, which has been fostering a love of reading for more than 30 years through the BOOK IT!® literacy program, has set a goal of transforming more than 100 million lives worldwide through its largest social impact program ever called Pizza Hut: The Literacy Project.

Pizza Hut: The Literacy Project represents an expanded global commitment to literacy and reading. While one in five Americans have participated in the BOOK IT! literacy program, there are communities locally in the U.S. and all over the world that still need help. As a result, Pizza Hut has partnered with First Book, a nonprofit social enterprise organization representing the largest network of educators serving kids in need, to implement a year-round fundraising effort. The fundraising and awareness campaign is designed to enable access to reading, empower teachers with greater resources and inspire a lifelong love of reading, helping those who need it most reach their full potential.

Read more about how you can help Pizza Hut unlock the potential millions of people around the world.

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KFC U.S. REACH Grant Program expands to include all KFC restaurant employees Mon, 29 Aug 2016 14:00:09 +0000 ... Read more »]]> REACH KymberlyAll KFC U.S. restaurant employees at participating restaurants can now apply for college tuition assistance through the recently expanded KFC REACH Educational Grant Program.

The expanded REACH Grant program, coupled with employees’ ability to earn college credit for workplace training, enables even more KFC restaurant employees to accelerate their progress toward earning a college degree. Selected employees will receive $3,000 and on top of that can earn up to 9 college credit hours through the approved in-store training programs.

With the support of KFC Franchisees and the KFC Corporation, the Kentucky Fried Chicken Foundation, an independent non-profit organization, also offers the REACH HIGH – High School Equivalency Program, in partnership with GED Testing Service. Every eligible KFC restaurant employee who seeks assistance through REACH HIGH is admitted into the free, all-inclusive program that provides unlimited access to GED® preparation and testing, all with the help of a personal GED Advisor™ and a test-pass guarantee.

Meet one of the recent winners, Kymberly Reeves, a KFC® shift supervisor and single mom Kymberly, who recently earned her GED through the Program.

Kymberly entered the REACH HIGH program to be a better example for her 7-year-old daughter, Mady.

“I encourage her to be very focused on her school work,” Kymberly said. “I always tell her how knowledge is power and the more you know the farther you will go. Well, I felt like a hypocrite. I didn’t even have my high school diploma. I realized for her to be the best she can be I needed to be as well.”

As for what’s next, Kymberly plans on starting college in the spring. “After being with KFC for five years… and hearing my bosses talk about me as an RGM one day, I am definitely interested in business. So, who knows? Now that I have taken that first step, the skies are the limit and I can only go up from here!”

You can meet more REACH HIGH graduates and REACH Grant winners who are being their best selves by following the KFC Foundation on Facebook.

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Taco Bell : Meet Live Más Scholarship Winners! Wed, 03 Aug 2016 14:00:51 +0000 ... Read more »]]> TBHeart


In 2016, Taco Bell and the Taco Bell Foundation launched the Live Más Scholarship, a program aimed at empowering the nation’s next generation of dreamers, innovators and creators – those whose passions don’t fall into the conventional “academic” or “athletic” qualifying categories of traditional scholarship programs.

After awarding scholarships ranging from $2,500 to $25,000 to 220 youth.  Taco Bell wanted to hear from the winners themselves to see what they thought about winning a Live Más Scholarship!

“Hope…it gave me hope that my dreams are possible.” – Justin Susan. Justin is a writer from Peoria, Arizona. He has already written an 80,000 word novel about a young man who lives in a world where choices are rare, but chooses to find the answers. Justin hopes to publish his book in the near future and will be attending Northern Arizona University to study creative film and media where he will put his writing skills to the test.

Visit to read more testimonials!




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Yum! China Receives the 2016 CSR Excellence Award Mon, 01 Aug 2016 14:01:34 +0000 ... Read more »]]> China3

Yum! China’s Hunger Initiative, “Donate One Yuan”, Project received the 2016 CSR Excellence Award at the “Invest in Green Future” Corporate Social Responsibility Excellence Awards Ceremony and Summit in Shanghai.

Since the project’s launch 8 years ago, a total of $19 million USD (130 million yuan) has been donated to aid 185,000 under-privileged students with 30 million meals.

As an innovative and sustainable program, Yum! China’s “Donate One Yuan” Project stood out of 100 applications submitted by 83 companies. The Summit also its influence in the industry and in Shanghai’s green and sustainable development.

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KFC Russia Footbattle Festival and Golden World Award Win Thu, 28 Jul 2016 14:00:04 +0000 ... Read more »]]> More than 150,000 people took part in the 2016 KFC Footbattle Festival in Moscow earlier this month, where football teams representing 27 Russian and CIS countries battled it out for the win. The football players weren’t the only ones competing – hip-hop, beatbox, crossfit, fitness, and standup battles also took place during the event, with top Russian hip-hop artist, L’One, performing during the grand finale.

A great success each year, KFC Russia launched the Footbattle Festival five years ago with an aim to popularize sports, encourage a healthy lifestyle, and develop talent and amateur sports among teenagers.

The excitement for the KFC Russian team definitely didn’t stop after the conclusion of the amazing festival – they were also awarded with a 2016 Golden World Award by the International Public Relations Association in the Integration of Tradition and New Media category for their successful execution of the KFC Youth Minifootball Cup 2015.

Click here​ to watch a quick video overview of the 2016 KFC Footbattle Festival!

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