Taco Bell®, a subsidiary of Yum! Brands, is the nation’s leading Mexican-style quick service restaurant serving more than 36 million customers each week in nearly 5,800 stores in the U.S. Since its founding by Glen Bell in 1962, Taco Bell has become the second most profitable brand in the country.
In 2012, Taco Bell celebrated its 50th anniversary, with the launch of the Live Mas® brand campaign, the reinvention of the taco with the revolutionary Doritos® Locos Taco, and the introduction of the game-changing Cantina Bell® Menu.
At Taco Bell we put our customers front and center, delivering excellent customer service, innovative and delicious products and value. In 2013, we ranked #6 on the QSR 50 list, were named Ad Age “Marketer of the Year,” and reached over $1 billion in sales of Doritos® Locos Tacos. “Live Mas®” is more than a company tagline; it’s a way of life at Taco Bell.
While Taco Bell is primarily a U.S. brand, Yum! Brands plans to make it the Company’s third global brand. Outside the U.S., we have nearly 300 Taco Bell units in 20 countries. To learn more about Taco Bell, please visit www.tacobell.com.