Yum! Restaurants India
Yum! Brands has been in India for more than 10 years and is the largest and fastest growing restaurant company in the country. At the end of 2011, we separated our India business to create a standalone reporting division to underscore the potential scale of this exciting emerging market. It is predicted that India will have the largest consuming class in the world by 2030.
Our growth in India can be attributed to a successful brand building strategy focused on providing exceptional customer service, deep penetration across Tier I and Tier II cities, localized menu offerings and a skilled yet diverse workforce. Our brands appeal to a growing middle class and youth looking for aspirational, affordable and innovative experiences with KFC®, Pizza Hut® Casual Dining, Pizza Hut Home Service and Taco Bell®.
KFC is the fastest growing quick-service restaurant brand in India, tripling in size over the last five years to more than 360 stores by year-end 2013. Pizza Hut has been named the number one most trusted food service brand for seven years in a row. Through its brand proposition of ‘Pizzas and much more’ in India, Yum! India has 191 affordable casual dining restaurants and 176 Home Delivery locations. Taco Bell, Yum! Brands’ third international brand and the global leader in the Mexican-style food category, entered India in 2010 in Bangalore and has four restaurants located in the city currently.
Our team in India has established a highly successful business model to accelerate aggressive future growth. We have grown almost three times in size in terms of number of restaurants in the last five years and we expect to have 2,000 restaurants in India by 2020.