Yum! Brands is focused on building leading brands in China in every significant category. We are the leading retail developer in China with more than 6,000 restaurants in more than 850 cities.
Our Shanghai-based China Division opened 889 new restaurants in China and generated over $1 billion in operating profit in 2012. We consider China to be the greatest restaurant opportunity of the 21st century.
KFC was the first quick-service restaurant chain to enter China in 1987. Today, KFC is the number one quick-service restaurant brand in China with more than 4,400 restaurants in more than 850 cities. In fact, we open more than one new KFC every day in China. In addition to Original Recipe chicken, KFC has an extensive menu featuring beef, seafood, rice dishes, fresh vegetables, soups, breakfast, desserts, and other products that appeal to Chinese consumers’ tastes.
Pizza Hut was the first restaurant chain to introduce pizza and Western-style casual dining to China in 1990. Today, Pizza Hut is the number one casual dining brand in China with more than 900 restaurants in over 225 cities. Pizza Hut Casual Dining has an extensive menu offering a broad variety of pizzas, entrees, pasta, rice dishes, appetizers, beverages and desserts.
We continue to invest behind the development of our emerging brands in China - Pizza Hut Home Service, East Dawning and Little Sheep. Yum! introduced pizza delivery to China in 2001 and there are over 150 Pizza Hut Home Service units. East Dawning is our quick-service restaurant brand to provide affordable, great-tasting, authentic quick-service Chinese food to Chinese consumers. Today, there are nearly 30 East Dawning stores in China.
The growth of our category-leading brands in China is driven by an experienced local management team, unmatched development capability, a country-wide distribution system, best-in-class operations, dedication to innovation and product quality and the development of multiple sales layers and day parts. Each of our brands has great momentum as we continue our goal of at least 20,000 units over the long term in China.
Note: All unit counts are as of the company’s latest quarterly earnings unless otherwise noted.