Yum! Restaurants China
Yum! Brands is the leading retail developer in China with approximately 6,900 restaurants in over 1,000 cities and we expect to open about 700 new units in China in 2015. Our brands are integrated into Chinese consumers’ lives and offer products that appeal to their local taste preferences.
KFC® was the first quick-service restaurant chain to enter China in 1987. Today, KFC is the number one Western QSR brand in China with approximately 4,900 restaurants in over 1,000 cities. In terms of number of restaurants, we have a two-to-one lead over our nearest competitor and we’re growing in both large and small cities. In addition to Original Recipe, KFC in China has an extensive menu featuring beef, seafood, rice dishes, fresh vegetables, soups, breakfast, desserts, and many other delicious products. We’re also leveraging our restaurants throughout the day with breakfast, delivery and 24-hour operations.
Pizza Hut® was the first restaurant chain to introduce pizza and Western-style casual dining to China in 1990. Today, Pizza Hut is the number one Western casual dining brand in China in nearly 400 cities and more than 1,400 restaurants. Pizza Hut Casual Dining has an extensive menu offering a broad variety of pizzas, entrees, pasta, rice dishes, appetizers, beverages and desserts. In addition, Yum! introduced pizza delivery to China in 2001 and there are nearly 300 Pizza Hut Home Service units in 40 cities.
The growth of our category-leading brands in China is driven by an experienced local management team, a highly educated workforce, a huge, unmatched real estate and development team, a country-wide distribution system, best-in-class operations and dedication to innovation and product quality.