Dear Partners,
I'm especially pleased to report 2010 was another year of significant progress toward achieving our future back vision to be THE DEFINING GLOBAL COMPANY THAT FEEDS THE WORLD. This is a goal that reflects our intentionality to lead the way in defining how to truly build a superlative global company, a company that sets the example others want to emulate. Of course, a bold and admittedly audacious goal like this has to be backed up by a track record of impressive performance. And, perhaps even more importantly, it has to be supported by an increasing capability and the potential to keep it going.
To this end, we have clearly established an ability to deliver consistently strong results, even in the extremely challenging economic and macro environment we continue to face. As a matter of fact, in 2010 we achieved 17% Earnings Per Share (EPS) growth, excluding special items, representing the ninth straight year that we exceeded our annual target of at least 10%. In fact, 17% EPS growth is our best in the last decade and what makes this even more impressive is that it was driven by a 15% increase in operating profit prior to foreign currency translation, including gains across all three of our business divisions.
As I look back on the past year, I'm really proud of what we accomplished. We grew worldwide system sales by 4%, prior to foreign currency translation, and once again proved to be one of the leading retail developers of units outside the United States as we opened nearly 1,400 new units, the tenth straight year we've opened more than 1,000 new units. At the same time, we are making major progress building incremental dayparts and sales layers in each of our businesses. We also improved worldwide restaurant margins by 1.3 percentage points, and operating profits grew 15%, prior to foreign currency translation and special items, generating $1.16 billion in net income and nearly $2 billion in cash from operations. Importantly, we continued to be an industry leader with Return on Invested Capital (ROIC) of 20%+. As a result, our share price jumped 40% for the full year. Over the longer term, we take special pride that our five year average total return, including stock appreciation and dividend reinvestment, is 18% versus the S&P average of 2%. Our strong cash flow generation, combined with our disciplined approach with deploying capital, allowed us to increase our dividend 19%, to an annual rate of $1.00 per share.
But the most important point I want you to take away from this letter is that all our Company's leaders
and teams know what we accomplished in the past is just that - yesterday's newspaper. We clearly realize it's up to us to write new headlines of winning performance. And as you read this report, I think you will have reason to share our belief that even though we've made a lot of headway, we have barely scratched the potential of our opportunity and are on the ground floor of global growth. And we are going all out to attack it.
First let me share with you how we intend to become the Defining Global Company That Feeds The World.
It starts with the fact we are already a truly global growth company, with approximately 65% of our profits coming from outside the United States, including commanding positions in China and the emerging markets. With our leading global brands, 1.4 million systemwide team members around the world already operating in over 110 countries and territories, powered by a powerful financial capability, we have everything it takes to make it happen. Our intent is to continue to drive shareholder value and as we do, make the world a better place by building our company around three principles:
Creating a famous recognition culture where everyone counts.
We founded this company on the belief that the best way to get results is by having fun recognizing others and operating with a deep-seated conviction that everyone at every level can truly make a difference. Other companies are already best practicing Yum! for our culture, and the experiences we share are enriching lives. To keep building on this fundamental strength, we continue to drive what we call our How We Win Together principles featured on page 13. For example, our Presidents and General Managers have spent this past year personally teaching all our Restaurant Support Center teams our "Achieving Breakthrough Results" tool kit and we are now in the process of rolling out the training to all our Restaurant General Managers and franchise partners. I believe this may be the single largest cultural cascade in business and I'm certain it will drive our future success. Additionally, we have created an online network coined "iCHING" to leverage our scale and share best practices, creating explicit know how so we can get things done right the first time and accelerate speed to market. These initiatives are providing a work environment that is proving to be a magnet to retain and attract the best talent, which we all know, is the name of the game.
Building dynamic, vibrant brands everywhere with one system operational excellence as our foundation.
Each of our brands make the world a better place by standing for something unique and purposeful: Taco Bell is fuel for the pioneering spirit by offering unbelievable value; KFC creates joyful eating experiences because it tastes better than good; Pizza Hut promotes social interaction by creating favorite moments for you and the people you love to be around. We have clear roadmaps to develop each of our brands. These "Plans to Breakthrough" call for differentiating our brands in everything we do with our people, service, products, assets and promotions. Going forward, I want you to know we are focused on taking breakthrough action to more consistently give our customers a trusted, reliable experience, like we do in China. Frankly, we have relied too much on marketing to carry the freight in the past and have settled far too long in too many restaurants with marginal operations. This past year I made it my number one objective for us to build know how from our best operators and renowned operating companies inside and outside our industry. As a result of our learnings, we have a new operating framework we will be executing around the world. We have declared that rigorous execution of our core processes to deliver brand standards is our number one brand building initiative. We realize we need to become a better operating Company and we will only achieve true greatness when our customers recognize the power of our culture through a positive Customer Mania restaurant experience. I promise you I will hold myself and our leaders accountable for doing so and reward the doers.
Being a company with a huge heart.
This begins with the commitment and care we have for each other. Our careers open doors for thousands of people around the globe. We ensure everyone has individual development plans that help each person maximize their potential and achieve their goals. What's more we truly care about the world. That means not only feeding the world our great food, but also using our talent, time and imaginations to save the lives of people who are at risk of starvation in remote corners of the world as we continue to build on our partnership with the United Nations World Food Programme. Our annual hunger relief campaigns have raised nearly $78 million in cash and donated food, and our people volunteered more than 6 million hours to hunger relief efforts last year alone. Check out our Corporate Social Responsibility Report published online at Yum.com and you will see our brands and franchise partners do a lot of other good things in the communities we serve. A Defining Global Company will always focus on more than making money, and we are doing just that.
Hopefully, that gives you a sense for how we intend to become The Defining Global Company That Feeds The World. Now I want to segue to our four major growth strategies and give you an idea of why we are so confident that we are on the ground floor of global growth and the best is yet to come.


double digit same store sales growth in every quarter in 2010. Additionally, operating profit grew 50% and Pizza Hut Casual Dining now generates well over $100 million in operating profit. With those tremendous results, our strategy is to scale up for significant growth ahead. We also continued to invest behind the development of our emerging brands. Pizza Hut Home Service now has 120 units in eleven cities, making pizza available with very efficient, low-investment pizza carryout units. We are even creating our own Chinese quick service restaurant chain, East Dawning, tailored to the local favorites based on the amazing insight that Chinese people's favorite cuisine is, believe it or not, Chinese food! Consistent with this belief, we also own 27% of Little Sheep, the leading brand in the hot pot category, which has about 500 units and is the largest casual dining category in China with tons of potential. 

